Director of Marketing - Customer Engagement

MeaningSphere

Director of Marketing - Customer Engagement

ENTERPRISE OVERVIEW

Many of us invest up to half of our waking hours working. It makes sense to want more from that investment. At MeaningSphere, our mission is to inspire, support, and connect people in their search for greater meaning at work. We are building a collection of learning experiences to help you make work, work for you. We envision a world where people co-create work that not only fosters personal growth and engagement but also transforms the way organizations operate. This vision guides every service we offer and every interaction you'll have with MeaningSphere.

We operate on values of Care, Curiosity, Camaraderie, and Courage and are guided by the principles of Investing Strategically, Communicating Transparently, and Seeking Diversity. These aren't just buzzwords; they're the values that shape every interaction you'll have with MeaningSphere.

POSITION SUMMARY

This role spans the customer journey with a focus on collaborating with and integrating the traditional functional areas of marketing, product delivery, and customer support/success to deliver on MeaningSphere’s value proposition in a blended SaaS and service environment.

• Defining explorer acquisition strategy
• Provide strategic perspective on brand, market segmentation, messaging, channels
• Responsible for customer acquisition cost equilibrium
• Defining offering portfolio in relation to value proposition
• Balancing technology- and human-based offerings
• Revenue projections, portfolio evolution
• Defining customer retention and expansion strategy (Customer Success)
• Customer value realization
• Customer feedback loop
• Lifetime value of customer
• Ensuring the integration of these three areas of the business
• Collaboration and coordination with suppliers and customers
• Team development
• Participation in enterprise planning processes and activities

The Director of Customer Engagement will collaborate intensively with and among functional leaders in the enterprise to integrate strategy and execution and ensure the quality and consistency of the explorer experience at all points of the customer journey. As MeaningSphere grows and matures, this person will provide direction as to the value delivery capabilities necessary to drive lasting customer relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES / CONTRIBUTION

Value Proposition and Portfolio Management

• Define offering portfolio in relation to value proposition
• Balance technology and human-based offerings: High-tech and High-touch
• Project revenue results and evolve portfolio
• Customer Success
• Define customer retention and expansion strategy to increase lifetime value of customer
• Introduce and build Customer feedback loop

Marketing

• Define general brand development and explorer acquisition strategies
• Lead go-to-market planning
• Guide the bottom line: Customer acquisition cost equilibrium
• Ensure effective marketing operations

Integration

• Ensure integration of marketing, offer portfolio, and customer success operations
• Integrate efforts of key stakeholders through strategic effective teaming
• Enterprise Planning and Activity
• Active participation in enterprise strategic efforts

WHAT WE’RE LOOKING FOR / SUCCESS CRITERIA

• Collaboration and Partnership
• Business acumen
• Innovation
• Creating a Culture of Trust
• Communication
• Listening
• Self-leadership/taking ownership

QUALIFICATIONS

Knowledge, Skills, Abilities

Mission and Culture Alignment

• Ability to collaborate and integrate within and across functional domains
• Capacity to thrive in an organic, dynamic culture
• Capability to effectively communicate and collaborate in a global environment
• Strategic Vision: Enterprise Planning and Strategy Formulation
• Ability to integrate operational viewpoints

Marketing Strategy

• Guide customer success strategies and measures
• Possess strength in strategic product and service offerings

Education and Experience

• Experience leading the strategic vision, enterprise planning, and strategy formulation with the ability to integrate multiple points of view
• Eight to ten years of B2C Saas experience required. B2B SAAS experience a plus
• Blended product and service portfolio experience
• Demonstrated skill and experience leading in one or more of the following: Marketing, Product Management, and Customer Success. Cross functional experience in all areas a plus
• Bachelor’s degree required, MBA/advanced degree a plus

WORK ENVIRONMENT

• This is a fully remote six-month contract position with the potential to convert to an employee.
• Availability on EST preferred.
• Compensation range $100 - $150 per hour and commensurate with experience.

EMPLOYMENT PRACTICES

MeaningSphere is an equal opportunity employer. We value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of or traits historically associated with race; color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status), domestic violence victim status, political affiliation, and any other status protected by state or federal law.