Digital Marketing Manager

Meal Ticket is the foodservice supply chain’s leading profitability management company, with two platforms: MarketMan (restaurant inventory management) and TrackMax+ (distributor profitability management). We’re a PE-backed SaaS company with $30M+ ARR and a marketing engine that’s hitting its stride.

We’re hiring a Digital Marketing Manager to own the channels, systems, and data that drive our demand generation engine. You’ll run paid media, lead SEO and AI search optimization (AEO/GEO), optimize website conversion (CRO), and manage the marketing automation infrastructure that turns traffic into qualified pipeline. This is a hands-on, high-ownership role with real KPI accountability – cpMQL, ROAS, pipeline-to-spend, site CVR, organic and AI search visibility – and the autonomy to move them.

Please note: you must reside in one of the following states to qualify for this role - AZ, CT, FL, GA, ID, IN, KS, MI, MO, NC, NH, OH, PA, SC, TN, TX, VA

What You Will Do

Paid Media

• Own the full paid program across Google, Microsoft, ChatGPT, LinkedIn, Meta, YouTube, DSPs, and review sites (Capterra, Trustpilot, G2, etc.).
• Scale proven channels and test new ones: AI Max, PMax, CTV/OTT, and emerging formats to diversify acquisition and reduce channel concentration risk.
• Optimize against cpMQL, cpOpp, pipeline-to-spend, and ROAS through rigorous A/B testing of creative, landing pages, audiences, and bidding.

SEO, AEO & AI Search

• Lead organic and AI search strategy: technical SEO (indexation, schema, page speed), on-page optimization, and content strategy for high-value non-brand keywords.
• Execute our AEO/GEO playbook to grow visibility in AI Overviews, ChatGPT, Claude, Perplexity, etc. – deploying LLM.txt, topical authority clusters, and snippet-optimized content.

Website CRO & Analytics

• Own site conversion with a mandate to push CVR toward 3%+. Build and test landing pages, CTAs, and form flows in Webflow using GA4, heatmaps, and session data.

Marketing Automation & Ops

• Run HubSpot: lead scoring, email nurture workflows, lifecycle management, UTM/attribution infrastructure, and Salesforce integration.
• Build and maintain reporting in HubSpot, Salesforce, GA4, and Looker Studio. Ensure clean lead handoffs and tight feedback loops with Sales and RevOps.

Collaboration

• Partner cross-functionally with Product Marketing, Content, Sales, and RevOps to align campaigns with GTM motions, promos, and pipeline targets. Support ABM and customer marketing infrastructure.

What You Bring

Experience & Skills

• 5–7 years of B2B SaaS digital marketing with measurable pipeline and revenue impact.
• AI-first mindset – you’re someone who is at the forefront of AI tool usage to solve complex problems and drive efficiency without sacrificing quality.
• Deep proficiency in Google Ads (Search, PMax, AI Max), Microsoft Ads, LinkedIn, Meta, and DSPs.
• Hands-on SEO/AEO experience: technical audits, keyword strategy, AI search optimization. Proficiency with SEO tools like Semrush and Ahrefs expected.
• HubSpot expertise (lead scoring, workflows, attribution). Salesforce CRM familiarity required.
• Strong GA4 and Looker Studio skills. Comfortable building dashboards that tell a story, not just display numbers.
• Webflow or equivalent CMS experience for landing pages and CRO – you can build and ship a page without filing a ticket.

Who You Are

• Ownership mentality. You see the data, form a hypothesis, run the test, and report the outcome. You treat and spend like your own money.
• Analytically rigorous with creative instinct – you can dissect a funnel report and write compelling ad copy in the same afternoon.
• Fast, decisive, biased for action. You default to “ship and iterate” over “perfect and wait.”
• Intellectually curious about AI search, emerging ad formats, and the future of digital acquisition – you’re experimenting, not waiting for a playbook.
• Sales-aligned. You see Sales as your customer, proactively share insights, solicit lead quality feedback, and adjust based on what’s actually closing.
• You thrive on a lean team with high autonomy and the drive to take on new challenges.

Nice to Haves

• Restaurant, hospitality, or foodservice tech experience.
• ABM platform experience (Demandbase, 6sense, RollWorks).
• International / UK market exposure.

Pay & Benefits

• Performance bonuses tied to key growth KPIs.
• Comprehensive health insurance (medical + dental), 401(k) with company match.
• Unlimited PTO and 15 company-paid holidays.
• Fully remote (U.S.) with periodic in-person team gatherings (2-3 times a year).