Director of Franchise Marketing

Job description

Overview

MD Hyperbaric is revolutionizing healing, recovery, and wellness through hyperbaric oxygen therapy (HBOT). As we grow our medical franchise, we are looking for a Director of Marketing to lead corporate and franchise marketing efforts, drive brand awareness, and support franchisee success. If you have healthcare, wellness, or med-spa marketing experience and understand multi-location or franchise marketing, we want to hear from you.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute comprehensive marketing plans to support new franchise openings, franchise sales, and ongoing patient growth.
• Create and manage an annual promotions calendar, ensuring alignment with business goals.
• Track and optimize marketing ROI, making data-driven adjustments to campaigns.

Brand Building & Content Marketing

• Ensure brand consistency across all marketing materials, digital platforms, and franchise locations.
• Develop engaging content, including blog posts, brochures, social media, and email campaigns, to educate potential franchisees and patients about the benefits of HBOT.

Digital & Social Media Marketing

• Oversee national digital marketing efforts, including SEO, PPC, paid social, and email marketing.
• Launch and manage local social media pages as new franchise locations open.
• Analyze website content, traffic, lead conversion rates, and social media engagement to optimize performance.

Franchise & Local Marketing Support

• Refine local marketing playbooks and toolkits to help franchisees drive patient acquisition.
• Guide franchisees on hyperlocal marketing strategies, including referral programs, community partnerships, and physician outreach.

Vendor & Partnership Management

• Coordinate with agencies, designers, and ad platforms for creative, digital, and traditional media initiatives.
• Manage budgets, timelines, and execution for paid marketing campaigns.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, preferably in franchise, healthcare, med-spa, wellness, or multi-location businesses.
• Strong digital marketing skills, including SEO, PPC, paid social, and email automation.
• Experience managing franchise development marketing and local franchisee support.
• Proficiency in Canva, Marketing CRMs, and social media management tools.
• Excellent writing, communication, and project management skills.
• Ability to work independently, manage multiple projects, and thrive in a fast-paced startup environment.
• Growth mindset with the ability to build a marketing engine from the ground up.

Compensation & Benefits

• Competitive Salary + Performance Bonus
• Medical, Dental, and Vision Benefits
• Paid Time Off

About MD Hyperbaric

At MD Hyperbaric, we are dedicated to revolutionizing patient care through our advanced hyperbaric oxygen therapy (HBOT) services. Our mission is to enhance healing, recovery, and overall wellness by harnessing the transformative power of oxygen under pressure. We utilize the latest FDA-cleared technology to provide safe, effective treatments tailored to meet the unique needs of each patient.