Senior Marketing Automation and Personalization Manager

As the Senior Marketing Automation and Personalization Manager, you will play a crucial role in enhancing the digital marketing initiatives and spearheading the personalization strategies. You will collaborate with leadership and cross-functional teams to create a comprehensive personalization framework that delivers exceptional user experiences across multiple marketing channels.

This is an exciting opportunity to lead a marketing transformation and contribute to the vision of tailored customer engagement. Working alongside experts in personalization strategy and the Adobe Suite, you will be instrumental in shaping and implementing the roadmap for personalized marketing.

Responsibilities

• Develop and implement B2B marketing personalization strategies that ensure cohesive, omnichannel experiences.
• Translate buyer personas and user data into targeted audience segments.
• Utilize content categorization to deliver customized content effectively.
• Create scalable personalized marketing experiences across various channels.
• Design omnichannel frameworks and coordinate automated email nurture campaigns along with personalized web experiences.
• Collaborate with functional marketing teams—Field Marketing, Global Programs, Marketing Operations, Data and Analytics, and Portfolio Marketing—to align personalization initiatives with customer needs.
• Oversee the optimization of the marketing automation platform (Marketo) alongside Adobe Target and Adobe Analytics to enhance customer journeys.
• Contribute to significant cross-functional marketing projects, including intent scoring models, buyer stages, experimental methodologies, technology assessments, and content strategy alignment.
• Analyze campaign performance and digital customer behavior to refine personalization strategies continuously.
• Define, monitor, and report on key performance indicators (KPIs) to evaluate the success of personalization efforts.
• Manage and mentor a team of marketing professionals, providing direction and support in executing personalization projects.

Requirements

• 6+ years of B2B marketing experience focused on personalization, customer segmentation, and marketing automation.
• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is an advantage.
• Strong expertise in digital marketing, marketing automation, and CRM platforms. Proficiency with Adobe platforms (Marketo, Target, Analytics) and Salesforce is highly preferred.
• Proven track record in planning and executing successful B 2B marketing automation programs with a focus on personalization.
• Expertise in data analysis and segmentation techniques with the ability to extract actionable insights from complex datasets.
• Exceptional communication skills with the ability to engage and influence senior leadership effectively.
• Strong leadership abilities to inspire and empower a team towards achieving common goals.
• A detail-oriented mindset with strong analytical capabilities.