Product Marketing Manager

About MCIM

MCIM – The Data Center Operating System (DCOS) is a platform that simplifies the complexities of managing a data center by bringing all functions and locations under one intuitive dashboard.

MCIM started with a commission from a Fortune 100 financial institution to create a cloud computing solution for managing their global critical facilities. The team developed the MCIM platform based on the lessons learned from that project.

Today, MCIM is utilized by Fortune 100 and 500 companies in over 94 countries worldwide. This world-class solution is continuously improved through collaboration with users and industry organizations like The Uptime Institute.

We're looking for a strategic, hands-on Product Marketing Manager to lead go-to-market efforts

across Fulcrum’s product portfolio. This mid-senior level role will shape messaging, content,

and positioning that drive adoption, expansion, and sales enablement across our ABM-focused

funnel. You’ll work cross-functionally with Product, Sales, Customer Success, and the executive

team to translate product innovation into market impact.

What You’ll Do

● Lead the development of persona frameworks and product messaging tailored to buying

stages

● Own creation and maintenance of marketing and sales content (e.g. product literature,

decks, videos, ROI tools)

● Drive go-to-market planning for product launches, including release notes, internal

training, and external enablement

● Partner with Sales to deliver compelling product presentations and assets for ABM tiers

● Train the go-to-market team on how to position and sell new features and solutions

● Collaborate with Customer Success to design and execute cross-sell and expansion

plays

● Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders,

and Finance personas

● Act as a key conduit, delivering valuable feedback from go-to-market teams to our

Product organization

Requirements

● 8–10 years of product marketing experience in SaaS, ideally in enterprise or vertical

software

● Experience in or familiarity with data center infrastructure, enterprise asset

management, or adjacent spaces strongly preferred

● Proven ability to thrive in fast-paced, growth-stage environments

● Exceptional written and verbal communication skills, with strong storytelling instincts

● Experience with ABM programs and working with Sales and Product counterparts

● Demonstrated ability to create content across various formats and buyer stages

● Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a

plus)

Why Work Here

Fulcrum Collaborations is one of the fastest-growing companies in one of the fastest-growing

industries: digital infrastructure. As the software backbone of the modern data center, we're

transforming how mission-critical facilities operate—streamlining everything from compliance

to uptime. Backed by a strong capital partner and trusted by 75% of the world’s top data center

operators, Fulcrum is a rare opportunity to help shape the future of an essential global industry.

We move fast, we think big, and we invest in people who want to do the best work of their

careers.