Graphic Designer

About This Job

mCaffeine

Location: Mumbai, Maharashtra, India

Work Mode: On-site

Industry: Personal Care Product Manufacturing

Job Description

Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Job Summary

We’re looking for a creative and performance-driven Graphic Designer who can create high-converting creatives across Website Offers, Meta Ads, CRM, digital marketing & ecommerce Channels.

Key Responsibilities

• Design daily performance ad creatives (Static + GIF) for paid media campaigns
• Convert marketing briefs for multiple creative variations for A/B testing
• Create high-impact visuals focused on CTR, conversion and engagement.
• Create and improve high-impact visuals for website & Tech such as Banners, thumbnails, GIF and more.
• Create visually engaging CRM creatives such as Emailer, WhatsApp, RCS and Push notifications.
• Adapt brand-based assets into the e-commerce channel, Marketplace and Partnership creatives for high engagement and conversion.
• Work closely with performance marketers to understand what's working and iterate quickly.
• Maintain design quality while working in a fast-paced, high volume environment.
• Support additional creative needs such as offline print assets, Landing page assets.
• Support and participate in: o Product shoots o Model shoots o Creative direction & mood boarding o Basic camera and lighting setup assistance
• Strong sense of layout, typography and visual hierarchy.
• Strong understanding and knowledge of AI for better visual outcomes.
• Should have a strong awareness of what is trending in the market and implementations according to it.
• Understanding of performance-focused and conversion-driven creatives
• Understanding of performance marketing basics (ads, CTR, hooks, testing mindset)
• Proficiency in:
• Photoshop
• Illustrator
• Figma
• After Effects/Premiere Pro (preferred)

Qualifications & Experience

• 2–3 years’ experience in D2C, ecommerce, beauty, fashion, or lifestyle brands
• Experience with CRM and performance marketing creatives
• Basic understanding of photography/camera work is a strong plus
• Fast execution, attention to detail, and trend awareness
• Bonus if :

Experience in reels/video editingShoot assistance or creative production experienceUnderstanding of e-commerce consumer behavior