Mayorga Coffee is looking for a strategic executor—someone who thrives at the intersection of creativity and performance. This role is responsible for driving growth through targeted email campaigns, sharp copywriting, and smart digital ad execution. You’ll be a key player in defining and scaling our brand’s presence across digital touchpoints, with a focus on direct-to-consumer impact.

Key Responsibilities:

Email & CRM Marketing

Create, write, and design all newsletters and promotional email campaigns
Build and manage automated flows in Klaviyo
Analyze performance metrics and optimize for open rate, CTR, and conversions

Copywriting & Brand Voice

Write clear, compelling copy for:
Website and landing pages
Product packaging
Email and SMS campaigns
Promotional content across platforms
Ensure all messaging aligns with our brand and speaks to both English- and Spanish-speaking audiences

Digital Advertising & Strategy

Define and execute growth strategies across Meta, Google, YouTube, and other emerging platforms
Launch, manage, and optimize ad campaigns with performance goals in mind (ROAS, CAC, AOV, etc.)
Work with internal stakeholders and outside agencies (as needed) to identify high-ROI opportunities

Growth & Innovation

Stay ahead of digital trends and bring new ideas for creative and channel testing
Help define the roadmap for new customer acquisition and retention

Requirements:

Fluent in English and Spanish (written + verbal)
3+ years experience in email marketing, copywriting, and digital advertising
Hands-on experience with Klaviyo, Meta Ads Manager, and Google Ads
Strong understanding of brand storytelling and DTC growth levers
Self-starter with attention to detail and ability to move fast without constant direction

Nice to Have: