Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.
We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!
We are looking for a Marketing Intelligence Analyst to join our dynamic team.
Responsibilities:
Establish Brand Marketing Metrics and KPIs:
- Define a comprehensive measurement framework for brand marketing efforts, encompassing key performance metrics like social listening, share of voice, engagement rates, reach, and conversion tracking.
Develop Tracking and Reporting Systems.
- Set up analytics tools and dashboards for real-time reporting on brand marketing metrics. This includes insights into video metrics, audience behavior, and campaign-specific KPIs to enable ongoing optimization.
Conduct Social Listening and Sentiment Analysis.
- Implement tools to track brand sentiment, share of voice, and social media conversations, converting insights into strategic recommendations for brand perception and engagement.
Collaborate with Product Data Analysts.
- Partner with product data teams to explore correlations between marketing data and product metrics, helping to identify cross-functional patterns that could inform both marketing and product strategies.
Contribute to Brand Health Studies.
- Serve as a key internal partner for brand health research, collaborating with agencies to track brand awareness, reputation, and sentiment over time.
Deliver Insights for Marketing Optimization.
- Provide insights on a variety of metrics—including social engagement, video performance, campaign conversions, and cost-efficiency—to inform brand marketing strategies and help refine future campaigns.
Requirements:
- 3+ years of experience in marketing analytics, brand measurement, or data analysis, with a strong track record in setting up measurement frameworks and delivering actionable insights.
- Proficiency in social listening tools, share-of-voice analysis, social media tracking, video performance metrics, and conversion analysis.
- Experience with tools such as Google Analytics, Tableau, or other data visualization and reporting software.
- Knowledge of digital marketing metrics, including audience demographics, engagement rates, brand sentiment, and conversion tracking.
- Ability to collaborate effectively with cross-functional teams, especially product data analysts, to correlate brand marketing and product metrics.
- Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.
Qualification that can be a plus:
- Experience with brand health studies and consumer insights, including awareness, loyalty, and sentiment analysis.
- Familiarity with customer journey mapping, attribution modeling, and advanced statistical analysis.
- Background in a consumer-driven industry with high social media and video engagement, such as digital media, live entertainment, or e-commerce.
We offer:
- Career growth and professional development in a rapidly growing project;
- Opportunity to work remotely;
- Remote company benefits;
- Constant education & leveling up your skills;
- Unique opportunity to build your career among the best professionals on the market.
Interview process:
- HR Interview (40 min);
- Hiring Manager Interview (1 hour);
- Head of Analytics Interview (1 hour);
- Test Task.