Senior Product Designer

About the Company

Maya Mobile is a global B2C travel eSIM business serving millions of international travelers across 165+ countries. Design is not a support function here. It is the primary lever that determines whether a traveler finds the right plan, trusts us enough to buy, activates without help, and comes back the next trip.

About the Role

We are hiring a Senior Product Designer to own the end-to-end design practice across our mobile apps and responsive web. This is not a role where you receive specs and produce screens. You will define how millions of customers experience Maya: the flows, the conversion surfaces, the design system, and the feedback loops that connect real user behavior to continuous improvement.

Responsibilities

• Design Strategy and Standards

• Conduct an end-to-end audit of the current customer experience across app and web. Identify the highest-impact UX and conversion problems and create a prioritized design roadmap.

• Establish the design principles, quality bar, and review process that all customer-facing surfaces must meet before shipping.

• Build and maintain a production-grade design system (component library, tokens, patterns, documentation) that ensures consistency across app, web, email, and campaign surfaces while enabling engineering to ship faster.

• Define the UX research and insight practice: what data sources are used, how insights are captured, how they feed into the design cycle, and how design impact is measured.

• Product Design and Conversion

• Own the complete design of core product flows: discovery, plan selection, purchase, eSIM activation, account management, and support. Accountable for usability, task completion, and conversion at each step.

• Own the design of high-conversion landing pages, lifecycle emails, and campaign surfaces. Apply layout hierarchy, progressive disclosure, and friction-reduction techniques grounded in evidence rather than opinion.

• Develop a structured experimentation practice: define hypotheses, design test variants, partner with engineering and analytics to run tests, and use results to inform subsequent design decisions.

• Ensure every design accounts for real-world constraints: device diversity, connectivity conditions during travel, localization, accessibility (WCAG), and platform conventions (iOS and Android).

• Insight, Analytics, and Continuous Improvement

• Use quantitative data (funnel analytics, heatmaps, session recordings, conversion metrics) and qualitative data (support tickets, reviews, user feedback) to diagnose problems and prioritize design work.

• Partner with Customer Operations to build a systematic feedback loop: understand where users get stuck, what generates support contacts, and what drives complaints, then translate that into measurable design improvements.

• Establish clear design KPIs (task success rate, funnel conversion, time-to-activation, support contact rate on redesigned flows) and report on them regularly.

• Evaluate how AI and modern tooling (generative design, automated QA, personalization) can accelerate design output and improve quality.

• Cross-Functional Leadership

• Partner closely with Product and Engineering on prioritization, feasibility, handoff, and shipped quality. Design intent should survive implementation; gaps between design and production are treated as defects.

• Collaborate with Marketing on brand consistency, ad-to-landing-page alignment, and campaign creative standards.

• Communicate design rationale, trade-offs, and results clearly to senior leadership. Be the voice of the customer experience in strategic discussions.

• As the company scales, scope, hire, and develop a small design team. Define roles, standards, and workflows that maintain quality as volume increases.

Qualifications

• 7+ years designing consumer digital products with meaningful time spent in a product design (not purely visual or brand) capacity.
• A portfolio of shipped work across mobile app (iOS and Android) and responsive web, demonstrating end-to-end ownership from problem framing through final UI rather than just polished screens.
• Demonstrated experience improving conversion, activation, or retention through design. You can point to specific flows you redesigned and the business impact that resulted.
• Expert-level Figma proficiency. Non-negotiable.
• Hands-on experience building or significantly evolving a design system used in production.
• Strong analytical instinct: you regularly use funnel data, heatmaps, session recordings, and experiment results to diagnose problems and validate solutions rather than relying on intuition alone.
• Experience designing for real-world complexity: localization, accessibility (ADA/WCAG), device fragmentation, and variable connectivity.
• Experience designing responsive email templates in Klaviyo or a comparable ESP.
• Clear, direct communication skills. You can present a design rationale to a non-design audience, defend decisions with evidence, and accept challenge without defensiveness.
• Must be based in and work EST, CST, or PST hours. This is a hard requirement.

Required Skills

• Experience at a high-growth B2C technology, travel, subscription, marketplace, or e-commerce company where design directly influenced commercial outcomes.
• Hands-on CRO experience: you have personally designed, run, and analyzed A/B or multivariate tests.
• Copywriting ability or strong content design instinct: you draft the words in your own designs rather than waiting on copy.
• Motion design, micro-interaction, or animation skills.
• Front-end literacy sufficient to have productive technical conversations, review implementation quality, and understand engineering constraints.
• Experience with AI-assisted design tools and an informed view on where they do and do not add value.
• Experience in a multi-language or multi-market product environment.
• Experience hiring, mentoring, or managing other designers.

Pay range and compensation package

Not specified in the job description.

Equal Opportunity Statement

Maya Mobile is committed to diversity and inclusivity in the workplace. We encourage applications from individuals of all backgrounds and experiences.