Marketing Director - OCDIO

Requirements

Description & Requirements

Maximus is a proven provider of transformative solutions to governments at the national, state, and local levels. The hallmark of Maximus is the ability to effectively and efficiently implement business process outsourcing (using people, processes, and technology), bringing innovative interventions and improving outcomes. The Office of the Chief Data and Information Officer (OCDIO) is now leading the company’s digital transformation through strategic technology accelerators and mission threads to enhance business agility, innovation, and the use of reusable digital and technology solutions.

The Marketing Director OCDIO is a unique opportunity for an experienced professional with a blend of technical product marketing, strategy, and Go-to-Market (GTM) skills to fill a highly visible role on our Corporate Marketing team.

The OCDIO Marketing Director develops and executes thought leadership strategies to position Maximus leaders of technology innovations accelerators. The OCDIO Marketing Director works closely with OCDIO leadership to drive GTM adoption with Acceleration Teams. This includes partnering across investor relations, government relations, state and federal business segments. The responsibilities include driving the segmentation, leading cross-functional GTM initiatives with business marketing and technical teams.

Maximus is a highly matrixed and communicative organization. Therefore, the OCDIO Marketing Director is a key conduit of information and influence between OCDIO and other parts of the company. This role will:

• Cultivate and maintain credibility and influence as a strategic advisor and partner with business line leads across the company, enabling him or her to develop and execute marketing and communications programs to achieve or exceed specific business objectives.
• Cross-team collaboration with OCDIO technology solutions and business marketing teams for GTM.
• Support Alliance marketing relationships for business segment alignment.
• Develop marketing and sales enablement content for sales and solutions teams.

Essential Duties and Responsibilities:

• Cultivate and maintain credibility and authority to become a strategic advisor and partner with business line leads — enabling him or her to develop and execute marketing and communications programs to achieve or exceed specific business objectives.
• Develop and execute marketing and communications strategies, tactic, and intelligence to help the Company’s business development and operations teams position for future work.
• Focus and align all communications around the MAXIMUS brand as well as value proposition and brand promise we offer our clients.
• Assist in and support the management of the marketing function.
• Increase awareness and preference for the MAXIMUS brand, which encompasses our reputation (or behaviors our clients can expect from us), visual image, and corporate personality.
• Create compelling, effective marketing programs encompassing print, Web, public relations, event, and all other communications tactics.
• Support the sales process by ensuring sales team has ready access to communications/sales tools.
• Manage public relations and crisis communications.

Minimum Requirements

• Directs and controls the activities of a broad functional area through several department managers within the company.
• Has overall control of planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods.
• Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
• Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people.
• Ensures budgets and schedules meet corporate requirements.
• Regularly interacts with executives and/or major customers.
• Interactions frequently involve special skills, such as negotiating with customers or management or attempting to influence senior level leaders regarding matters of significance to the organization.
• Reports to Senior Director or VP level.
• 8+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management.
• State or Federal government experience, or top-tier Management Consulting experience preferred
• Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
• Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts
• Distinctive problem-solving, strategic, and analytical capabilities
• Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
• Strong communication and storytelling skills required, with experience writing for technical audiences
• Ability to create collateral for product launches and strong product management skills
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics

EEO Statement

Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Minimum Salary

$

138,380.00

Maximum Salary

$

187,220.00