Digital Marketing Manager

The Digital Marketing Manager’s role will be both strategic and hands-on. combining content strategy, campaign management, analytics, and collaboration.

They will be the primary mechanism for lead generation and digital brand building.

Responsibilities

Digital Strategy and Planning

• Develop and execute the digital marketing plan aligned with Maxica’s business objectives, with the primary focus on lead generation, brand visibility, and nurturing client relationships.
• Define target audiences and buyer personas, focusing on key decision-makers (e.g., directors, CIO’s CFOs, VP’s, Head of) in relevant industries.
• Plan content themes and campaigns based on business cycles, service launches, or seasonal trends relevant to B2B consulting.

Website Management and Optimisation

• Oversee the company website as the core marketing asset, ensuring it communicates value propositions clearly.
• Manage SEO and content optimisation, including keyword research, on-page optimisation, and technical SEO health checks.
• Track website performance using Google Analytics / GA4, Search Console, and conversion tracking (e.g., form submissions, downloads, or bookings).
• Implement lead capture mechanisms, smart forms, gated content, and automated email responses via Zoho CRM and / or Zoho Marketing Automation tools.

LinkedIn Marketing and Community Building

• Manage the company’s LinkedIn page, schedule posts, share insights, case studies, and thought leadership.
• Build the personal brands of senior consultants or partners by coaching them on how to post effectively and engage with prospects.
• Run LinkedIn Ads campaigns targeting specific industries, job roles, or company sizes.
• Monitor engagement metrics (impressions, clicks, followers, connection growth) and refine messaging accordingly.

Content Creation and Campaign Management

• Create and coordinate B2B-focused content, knowledge articles, whitepapers, webinars, and case studies that demonstrate expertise.
• Develop campaigns around core consulting services, integrating email, LinkedIn, and website landing pages.
• Use Zoho Marketing Automation for lead nurturing workflows, follow-ups, and newsletter distribution.

Analytics and Performance Reporting

• Establish a measurement framework, track KPIs like lead volume, cost per lead, engagement rate, and conversion rate.
• Prepare monthly marketing performance reports for inclusion in the MI report, summarising insights, performance and recommended actions.
• Use data to continually refine campaigns, landing pages, and audience targeting for better ROI.

Collaboration and Business Development Support

• Work closely with Executive Partners and Leadership team to align marketing with client acquisition goals.
• Provide marketing collateral and sales enablement support, such as slide decks, brochures, and client case studies.
• Support client retention through ongoing communication campaigns, success stories, and updates.

Brand and Reputation Management

• Ensure brand consistency across all digital touchpoints (tone, visuals, and messaging).
• Manage testimonials, reviews, and thought leadership visibility.
• Monitor competitors and industry trends to identify emerging opportunities and positioning shifts.

Contract Details

• Initial 6 month contract
• Part-time flexible, 2 to 3 days per week.
• £300-£350 day rate
• Remote with occasional travel across the UK for events, leadership meetings, etc.