Digital Marketing & Community Manager

About Matchify:

Matchify is a growing matchmaking platform based in the UAE, designed to help individuals find meaningful connections with a slow, mindful, and coach-backed approach to dating. With a fast-evolving digital presence, we are on a mission to change the way people approach love, one healthy relationship at a time.

About the Role:

We’re looking for a Digital Marketing & Community Manager who is both data-driven and people-focused. This role combines performance marketing and creative community building—perfect for someone who knows how to run effective digital campaigns and build real engagement with users.

While the role is Dubai-based, we are currently hiring remotely from Pakistan for qualified candidates who can work closely with our UAE team and understand the cultural dynamics of our audience.

Key Responsibilities:

• Plan, manage, and optimize Meta Ads (Facebook/Instagram) and Google Ads
• Build and manage performance campaigns focused on lead generation & conversions
• Analyze campaign data and adjust strategies to maximize ROI
• Implement retargeting, A/B testing, and audience segmentation
• Use automation tools (like Zapier, Mailchimp, CRM integrations) to streamline workflows
• Coordinate with tech team to track conversions & user journeys
• Support the social media team with campaign optimization and lead generation strategies
• Develop and execute community engagement strategies across social platforms
• Monitor and respond to community feedback, comments, and inquiries
• Create and manage digital engagement activities (polls, lives, giveaways, etc.)
• Collaborate with influencers, partners, and local communities
• Manage Matchify Facebook group(s), WhatsApp communities, or online circles
• Work closely with matchmaking, events, and coaching teams
• Support upcoming membership and webinar launches
• Help create communication flows for new users and community leads

Ideal Candidate:

• 4+ years experience in performance marketing and/or community management
• Proven track record managing Meta Ads and running successful lead gen campaigns
• Experience using automation tools (Zapier, email marketing, CRM integrations)
• Strong understanding of UAE’s social & dating culture is a plus
• Excellent communication skills in English (Arabic is a bonus)
• Self-motivated, analytical, and able to work independently
• Familiarity with platforms like Canva, Meta Business Suite, Notion, Google Sheets, and WhatsApp Business API

What You’ll Gain:

• A remote role with exposure to the Dubai market
• Work with a passionate and mission-driven team
• Contribute to a purpose-led brand changing how modern love is approached
• Flexibility and autonomy in your work schedule
• Competitive pay with performance incentives
• Opportunities for growth in marketing, tech, and brand strategy

Apply Now:

If you're excited about the intersection of tech, relationships, and community, and you're ready to lead digital growth with strategy and soul; Send your CV, portfolio (if any), and a brief note to: hr@matchify.ae

with subject: Digital Marketing & Community Manager Position (Remote).