Head of Marketing

About the role:

The Director of Marketing plays a pivotal role in shaping MASPRO’s positioning in the global mining market, attracting the right customers, and enabling our sales team to succeed with clarity, focus, and purpose.

As we scale, this role becomes even more critical. It assists us in preventing margin erosion by helping define what we sell, who we sell it to and how we go to market. By bringing together brand strategy, content, digital marketing, and customer insights, the Director of Marketing will elevate our market presence, differentiate us from OEM competitors, and ensure we continue to grow with intent and impact.

Here's how you’ll do that:

• Lead, develop and execute a comprehensive marketing strategy that supports MASPRO’s overall business objectives, growth targets, and brand vision.
• Position MASPRO as the supplier of choice for the global mining sector through impactful brand campaigns, digital marketing, and thought leadership.
• Leverage mining industry insights, customer feedback, and competitor research to shape messaging, product positioning, and go-to-market strategies.
• Lead the development and execution of an international marketing strategy to support our global growth. Assess international market potential, target customer segments, and develop entry strategies, and oversee the implementation of selected approaches, such as direct and indirect exports, joint ventures, or product licensing, to enhance global presence and competitiveness.
• Build and lead the marketing team to ensure a high-performance, creative, and collaborative culture.
• Collaborate cross-functionally with Sales, Engineering, Operations and People & Culture to align marketing campaigns with business needs.

This is what you’ll need to do it:

• Demonstrated success in building and executing integrated marketing strategies that drive growth and market positioning.
• Experience managing teams, agencies, and budgets.
• Experience working in or with technical product-based companies preferred.
• At least 8 years of experience in a senior B2B marketing role, preferably within mining, manufacturing, or industrial sectors.
• Degree in marketing, communications, business, or a related field.
• Excellent team management skills, leads with integrity and humility.

A bit about us to see if we’re a match for your drive

At MASPRO, we don’t just make parts; we engineer solutions that keep hard rock mining moving. We’re proudly Australian-owned, designing and manufacturing high-performance drill components that outlast and outperform industry standards. We thrive on grit, passion, and humility, embracing challenges with a solutions-focused mindset. Innovation drives us, collaboration fuels us, and our commitment to quality sets us apart. If you’re looking for a place where your work makes a real impact, you’ll feel right at home here.

What’s in it for you?

At MASPRO, we back our people with trust, support, and opportunities. Because when you thrive, so do we.

• Join a team that values trust, collaboration, and continuous improvement.
• Build your skills and advance in a growing company.
• Work on cutting-edge products shaping the future of mining.
• Access training, upskilling, and professional development
• Be part of a workplace that celebrates achievements and brings people together.

Living our values

At MASPRO, our values are more than words; they guide our decisions, behaviours, and daily work. As part of our team, you are expected to embody these values in your role by:

• Taking Ownership means being accountable for your words, actions, and results, ensuring you follow through on commitments, and driving solutions.
• Prioritising Safety and Wellbeing is keeping safety at the forefront of every action to protect yourself, your colleagues, and the broader business.
• Practising Emotional Intelligence requires listening thoughtfully, challenging constructively, and considering different perspectives to foster collaboration and respect.
• Driving Reliability and Productivity is all about delivering quality outcomes that enhance efficiency and performance within the team and for our customers.
• Innovating for Continuous Improvement is challenging the status quo, identifying better approaches, and contributing to the ongoing evolution of our processes and solutions.
• Acting with integrity and ethics is upholding honesty, professionalism, and an unwavering work ethic to build trust and maintain MASPRO’s reputation.

Every team member contributes to strengthening our culture. Living these values in your day-to-day work contributes to MASPRO's success and our impact on the mining industry.

Shape the future of mining with us

When you join MASPRO, you become a part of a team that takes ownership, drives innovation, and never stops improving.

The role can be based remotely within Australia, with the expectation there may be intermittent travel involved. Applications based within Australia are preferred.

Apply now with your resume and cover letter. Your application will be treated in the strictest of confidence and will only be shared internally where appropriate.

Have a question before applying or would like to contact us? Contact us at hr@maspro.com.au and one of our team will get back to you.

MASPRO is an Equal Opportunity Employer that welcomes applications from all backgrounds and abilities. Essential pre-employment checks will be conducted.

No agencies please

We kindly request that search and recruitment agencies do not submit CV's in response to our current advertising. We are currently not accepting CV’s through 3rd party suppliers, thank you for your understanding.