Lead UI/UX Designer

Masan is building a centralized technology platform to power digital transformation across retail, FMCG, and consumer ecosystems. We are looking for a UI/UX Lead to own and drive the design system across multiple tech transformation projects.

This role will define the design foundation for all digital products, including consumer apps, internal platforms, and e-commerce solutions. You will establish design guidelines, scalable components, and consistent user experiences across Masan’s ecosystem.

Key Responsibilities

• Own and lead the end-to-end design system across Masan’s tech transformation projects.
• Define design principles, UI standards, and design guidelines for all products.
• Build and maintain a scalable component library for web and mobile applications.
• Ensure consistency across consumer apps, internal systems, and e-commerce platforms.
• Collaborate closely with Product, Engineering, and Business teams across subsidiaries.
• Establish design governance, documentation, and best practices.
• Improve design-to-development workflows to increase delivery speed and quality.
• Conduct user research, usability testing, and continuous experience improvements.
• Mentor designers and promote a strong, consistent design culture.

Qualifications

• 5+ years of experience in UI/UX or Product Design.
• Proven experience building and owning design systems for applications.
• Experience designing mobile apps and/or e-commerce platforms.
• Strong experience in defining design guidelines, standards, and component libraries.
• Solid portfolio demonstrating design system and product design work.
• Experience working in cross-functional teams with Product and Engineering.
• Proficiency in tools such as Figma (components, variants, tokens, auto-layout).

Nice to have

• Experience in Retail, FMCG, or large-scale consumer platforms.
• Experience in multi-product or enterprise environments.
• Basic understanding of front-end technologies and design tokens.

Why join us

• Own the core design system for one of Vietnam’s largest digital transformation programs.
• Work on platforms serving millions of consumers and hundreds of thousands of retail points.
• High-impact role with visibility across multiple business units and leadership teams.
• Competitive compensation and long-term growth opportunities.