Director of Inbound Growth & Digital Marketing, Facilities & Safety Services

MarketPro has been exclusively retained to lead the search for a Director of Digital Marketing for a high-growth, founder- and employee-owned business operating at the intersection of life sciences and mission-critical field services.

This organization has rapidly scaled to tens of millions in revenue in under three years through an aggressive acquisition strategy and has earned back-to-back placement on the Inc. 5000 list of fastest-growing private companies.

The business serves pharmaceutical, biotech, and research organizations—ensuring their environments remain compliant, operational, and ready for discovery. In doing so, the company plays a critical role in enabling innovation across the life sciences ecosystem.

With a strong acquisition engine firmly in place, the company is now entering its next phase—building a scalable, high-performance organic growth engine. This role represents a rare opportunity to step into a true ownership position and build that capability from the ground up.

The Opportunity: Director of Digital Marketing:

This is an opportunity for a proven, performance-driven digital marketing leader to build and scale the company’s inbound engine from the ground up.

The Director of Digital Marketing will be responsible for driving search dominance, doubling inbound qualified leads, strengthening the company’s authority in the market, and managing the full digital experience from website to lead capture.

This is not a social media coordination role. This is an ownership role with clear outcomes tied directly to growth.

You will own SEO, GEO, website optimization, inbound lead generation, and content strategy — and be accountable for measurable performance results.

How You Will Make an Impact:

• Own and execute an enterprise-level SEO and GEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals
• Drive a 2x increase in inbound qualified leads within 12 months
• Position the company as the clear digital authority and market leader in its category
• Manage and continuously optimize company and portfolio websites for performance, user experience, and conversion
• Build and execute a high-quality content strategy aligned to growth priorities
• Develop landing pages and campaigns that convert traffic into qualified leads
• Implement structured lead tracking, scoring, and routing processes
• Partner with Sales and Operations to improve lead quality and conversion rates
• Analyze performance data and continuously optimize for ROI and efficiency

AI & Modern Marketing Expectations (Critical):

• Actively leverage AI and LLMs as a core part of your workflow—not just for basic content generation
• Demonstrated experience using AI tools for:
• Programmatic SEO and content scaling
• Keyword research, clustering, and competitive analysis
• Automation, workflow optimization, and agent-based execution
• Data synthesis and insight generation
• Ability to critically evaluate and refine AI output to ensure quality, accuracy, and brand alignment
• Strong curiosity and hands-on experimentation—what tools you’ve used in the past week matters

Deliverables & Outcomes:

• #1 rankings for targeted high-intent keywords
• 2x inbound qualified leads
• Clean reporting dashboards showing performance by channel and measurable improvements
• Strong alignment between Marketing and Sales on lead quality
• Consistent production of high-quality, authoritative content

What We’re Looking For:

• 5+ years of digital marketing experience with significant SEO ownership
• Strong understanding of GEO and the evolving search landscape within AI
• Proven success ranking competitive keywords and driving measurable traffic growth
• Experience with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar
• Experience managing and optimizing websites (WordPress or similar CMS preferred)
• Deep understanding of conversion rate optimization and lead funnel strategy
• Experience managing inbound lead flow and CRM integration
• Strong analytical, strategic, and execution capabilities
• Comfort operating in a high-growth, fast-paced environment
• Ownership mindset with high accountability for measurable outcomes
• Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performance