Marketing Strategist

About Marketers in Demand

Welcome to Marketers in Demand, a 15-year-old business dedicated to setting the industry standard for B2B tech marketing.

Our passion is partnering with more B2B tech clients than any marketing agency in the world.

We specialize in B2B tech marketing, working with small, scrappy teams at mid-size B2B tech companies. If you have experience working with this type of client, you’re in the right place.

You'll love it here if you:

• Do what you say (have integrity)
• Make it a 9 (pursue progress, not perfection)
• Say what you mean (balance candor and grace)
• Are a problem solver (solution-centric)
• Are a systems thinker (solve the root problem, not just the symptom)

About the Role

The Strategist is responsible for ensuring that clients receive high-quality marketing execution that drives measurable results. Whether through points our hours, this role ensures work is delivered efficiently and transparently based on each client’s contract.

This role requires strong strategic thinking, project management, and client relationship skills to ensure marketing initiatives are effectively planned, executed, and optimized. You will act as the primary contact for clients, overseeing campaign execution, aligning resources, and ensuring projects are completed on time and within scope.

As an Strategist, you’ll be responsible for translating client goals into actionable deliverables, managing project priorities, and ensuring each initiative aligns with their business objectives.

ResponsibilitiesClient Strategy & Execution

• Serve as the primary point of contact for assigned clients, ensuring clear communication and alignment on objectives.
• Guide quarterly strategy calls, translating business goals into structured marketing initiatives.
• Define and prioritize client deliverables, ensuring efficient execution.
• Proactively provide strategic insights and recommendations to enhance marketing performance.

Project & Resource Management

• Oversee the execution of marketing campaigns, coordinating with Specialists to achieve desired results.
• Monitor progress on deliverables, ensuring projects stay within the allocated scope.
• Manage deadlines, approvals, and revisions, ensuring seamless project completion.
• Work with internal teams to optimize workflows and improve efficiency in marketing execution.

Performance & Optimization

• Track and analyze marketing performance, identifying areas for optimization.
• Collaborate with channel heads and Account Directors to ensure high quality deliverables get produced and contribute to client goals.
• Regularly review client satisfaction and engagement, proactively addressing potential issues.
• Identify opportunities for upselling additional services that align with client needs.
• Collaborate with the Growth Manager to ensure high client retention and continued success.

Success Metrics

In this role, you’ll be accountable for the following key performance indicators:

• Client point burden, ensuring each client remains on track based on the amount of points/hours purchased.
• Client goals, ensuring we are hitting the pre-defined targets set forth to define specific outcomes from the engagement

What We Offer

• A fast-paced, results-driven environment that values execution over endless planning.
• The opportunity to work with leading B2B tech brands and drive real impact.
• A tight-knit, collaborative team that values transparency and innovation.
• A leadership team that prioritizes your success and career growth.

If you’re a strategic thinker, natural problem solver, and execution powerhouse, this is the role for you.

Join us at Marketers in Demand and help shape the future of B2B tech marketing.