Director, Digital Marketing

About MSupply TM

mSupply is North America’s leading distributor of OEM repair parts and equipment, serving professionals in the appliance, HVAC, plumbing, commercial kitchen, and pool/spa industries. Headquartered in St. Louis, MO, mSupply is a multi-billion-dollar enterprise offering an extensive product range, industry expertise, and seamless service. With more than 2,000 associates across the U.S. and Canada, mSupply’s family of brands delivers with speed, reliability, and precision through its branches, distribution centers, and extensive fleet of delivery vehicles. Shipped orders reach 93% of U.S. customers via next-day ground delivery and 100% within two days. For more information, visit mSupply.com .

Job Summary

The Director of Digital Marketing will be a hands-on leader responsible for building and scaling our digital marketing capabilities across SEM, SEO, social media, and email. This role will have the opportunity to help shape the organization’s overall digital strategy, own the relationships without external partner agencies, and manage a focused internal team to drive measurable growth. Success in this role will require strong coordination with the broader marketing organization and the eCommerce team to ensure a cohesive, high-impact digital presence. The ideal candidate combines strategic vision with executional expertise and thrives in a lean, evolving B2B environment.

Key Responsibilities

Digital Strategy & Channel Leadership

• Own the development and execution of a scalable digital marketing strategy aligned to business objectives, focusing on lead generation, brand visibility, and customer engagement.
• Guide execution across core channels—email marketing, search (SEM/SEO), and social media—ensuring consistency, effectiveness, and alignment with integrated campaigns.
• Partner with external digital agencies to execute high-impact campaigns and bring best practices to the organization.

Performance Marketing & Optimization

• Lead performance marketing initiatives across paid and organic channels, leveraging analytics to drive continuous improvement and return on investment.
• Oversee A/B testing, conversion rate optimization (CRO), and campaign analytics to refine content, targeting, and spend.
• Establish reporting frameworks and KPIs to track digital effectiveness and inform marketing and sales strategy.

Team Leadership & Capability Building

• Manage and develop a small team of individual contributors focused on SEM/SEO, social content, and email.
• Foster a culture of accountability, agility, and test-and-learn experimentation.
• Help define processes, tools, and governance models that support the long-term growth of digital marketing capabilities.

Foundation Building & Cross-Functional Collaboration

• Play a key role in establishing our digital marketing foundation—tools, processes, workflows, and playbooks.
• Collaborate with sales, product, and IT teams to ensure digital initiatives support broader go-to-market and customer experience strategies.
• Stay current on trends and technologies, identifying new opportunities to elevate digital engagement in a B2B industrial/distribution environment.

Qualifications & Experience

• 7+ years of experience in digital marketing, with a strong track record in email, SEM, and SEO
• Proven success building or maturing a digital marketing function, ideally in a B2B industrial, distribution, or manufacturing environment
• Experience managing digital agencies and small internal teams
• Proficiency in platforms such as Google Ads, Google Analytics, HubSpot, Salesforce, or equivalent
• Strong analytical, communication, and cross-functional collaboration skills
• Comfortable in high-change, fast-moving, and resource-lean settings