Job description
Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns based on prosodic and linguistic signals per person, turning them into actionable insights for hiring, and more. We’re growing fast—and need a data-obsessed operator to keep our performance flywheel spinning.Role Purpose
Own the narrative, positioning, and go-to-market strategy for Mappa’s platform—driving adoption, activation, and revenue growth
Core Responsibilities
• Partner with Product Designer, Tech and Growth to define value props, personas, UX and success metrics for every release.
• Design and execute GTM plans—beta programs, rollout comms, launch assets, and enablement.
• Own website and self-serve funnel messaging; iterate with A/B tests and analytics.
• Conduct market and user research to uncover pains, Jobs-to-Be-Done, and whitespace.
• Collaborate with Growth to run campaigns that boost qualified leads and product-led expansion.
• Equip Sales and Customer Success with narratives, decks, and objection-handling guides.
• Track launch KPIs and synthesize insights for C-level decision-making.Must-Have
Skills
• 3–5 years in product marketing for B2B SaaS or growth startups.
• Proven record of launching technical products and driving measurable adoption.
• Sharp storyteller who can distill complex ML / API concepts into clear, compelling copy and narrative.
• Data fluency—comfortable in BI for cohort and funnel analysis.
• Growth toolkit: A/B testing frameworks, pricing strategy, lifecycle email, PLG best practices.
• Strong project management—able to rally Design, Eng, Sales, and Comms against tight timelines.
• Native-level English and Spanish.
Nice-to-Have
• Exposure to API or Enterprise products.
• Experience with marketing and productization in early stage startups.
Who You Are
Customer-obsessed, creative thinker, insight-driven, and endlessly curious. You zoom between high-level narrative and pixel-level detail, test hypotheses fast, and sweat the metrics. You thrive in ambiguity, default to action, and believe great products deserve unforgettable stories
Why Join
• Shape the category narrative for behavior mapping through voice AI.
• Work with a cross-disciplinary team of operators, engineers, data scientists, and behavioral experts.
• Remote-first culture
Details