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Mappa
Mappa

Product Marketing Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Testing
Growth
Infrastructure
+13

Permanent role
9 days ago
Apply now

Job description

Mappa builds real-time voice-AI infrastructure that decodes over 100,000 behavior patterns based on prosodic and linguistic signals per person, turning them into actionable insights for hiring, and more. We’re growing fast—and need a data-obsessed operator to keep our performance flywheel spinning.Role Purpose

Own the narrative, positioning, and go-to-market strategy for Mappa’s platform—driving adoption, activation, and revenue growth

Core Responsibilities

• Partner with Product Designer, Tech and Growth to define value props, personas, UX and success metrics for every release.

• Design and execute GTM plans—beta programs, rollout comms, launch assets, and enablement.

• Own website and self-serve funnel messaging; iterate with A/B tests and analytics.

• Conduct market and user research to uncover pains, Jobs-to-Be-Done, and whitespace.

• Collaborate with Growth to run campaigns that boost qualified leads and product-led expansion.

• Equip Sales and Customer Success with narratives, decks, and objection-handling guides.

• Track launch KPIs and synthesize insights for C-level decision-making.Must-Have

Skills

• 3–5 years in product marketing for B2B SaaS or growth startups.

• Proven record of launching technical products and driving measurable adoption.

• Sharp storyteller who can distill complex ML / API concepts into clear, compelling copy and narrative.

• Data fluency—comfortable in BI for cohort and funnel analysis.

• Growth toolkit: A/B testing frameworks, pricing strategy, lifecycle email, PLG best practices.

• Strong project management—able to rally Design, Eng, Sales, and Comms against tight timelines.

• Native-level English and Spanish.

Nice-to-Have

• Exposure to API or Enterprise products.

• Experience with marketing and productization in early stage startups.

Who You Are

Customer-obsessed, creative thinker, insight-driven, and endlessly curious. You zoom between high-level narrative and pixel-level detail, test hypotheses fast, and sweat the metrics. You thrive in ambiguity, default to action, and believe great products deserve unforgettable stories

Why Join

• Shape the category narrative for behavior mapping through voice AI.

• Work with a cross-disciplinary team of operators, engineers, data scientists, and behavioral experts.

• Remote-first culture

Details

  • Full time
  • Payment in USD [2000-2500 USD]
  • PTO

About Mappa

🔗Website
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