Growth Marketing Director

Job description

Reports To: Chief Marketing Officer (CMO) / CEOAbout the Role

We are seeking a data-driven, strategic, and creative Growth Marketing Director to lead

our Fintech’s customer acquisition, activation, and retention initiatives. In this leadership

role, you will own the growth marketing strategy, oversee multi-channel campaigns, and

collaborate across teams to scale customer growth and lifetime value. You’ll be a key driver

in building and optimizing the marketing funnel and maximizing ROI.Key Responsibilities

• Develop and Execute Growth Strategy: Lead the development and execution of

scalable growth strategies across appropriate tools ex. HubSpot, Active Campaign,

SEO, automated demos, email, referral, partnerships, Clearbit, Databox, lifecycle

marketing, and more.

• Own the Funnel: Optimize the full customer journey—from top-of-funnel brand

awareness to conversion and retention.

• Performance Marketing: Manage and scale paid acquisition campaigns (Google

Search, Ads, LinkedIn, etc.) with a focus on CAC, ROAS, and LTV.

• Marketing Analytics & Attribution: Analyze campaign performance, segment

audiences, and use data to refine strategies and forecast growth.

• Experimentation & A/B Testing: Run rapid tests to identify and validate high-impact

growth opportunities.

• Cross-Functional Leadership: Partner with Product, Sales, Data, and Creative

teams to align growth efforts and ensure consistent messaging and experience

across touchpoints.

• Team Management: Build and lead a high-performing growth team; manage

external agencies and vendors when applicable.

• CRM & Lifecycle: Optimize email marketing, drip campaigns, and re-engagement

flows to improve retention and drive upsell/cross-sell.

• Tech Stack Oversight: Evaluate and manage tools for marketing automation,

analytics, attribution, and CRM.Qualifications

• 7+ years of experience in digital marketing/growth marketing, with at least 3 years in

a leadership role

• Proven success scaling a B2B, enterprise SaaS, business through performance and

lifecycle marketing

• Deep understanding of marketing analytics, attribution modeling, customer

segmentation, and funnel optimization

• Expertise in Financial Services Industry and Enterprise Sales

• Bilingual – English/Spansh

• Excellent leadership, communication, and project management skills

• Comfort with ambiguity, high-growth environments, and rapid iterationNice to Have

• Experience in a startup or high-growth tech environment

• Familiarity with product-led growth (PLG) strategies

• Experience with international or multi-language campaigns

• SQL proficiency or familiarity with BI toolsWhat We Offer

• Competitive salary + performance-based bonuses

• Equity/stock options

• Flexible work hours and remote-friendly environment

• Opportunity to lead growth at a mission-driven, fast-scaling company