Social Media & Marketing Specialist

Social Media & Marketing Specialist

Job Location: Noida Sector-1 (Work from office)

Experience

• Approx. 2–5 years of relevant experience
• (Flexible for strong candidates)

Qualification: Any Graduate (Law background/LL.B. preferred but not mandatory)

About the Role

Manupatra is looking for a highly driven and creative Social Media & Marketing Manager to manage and grow the digital presence of our products, platforms, and initiatives across the legal-tech ecosystem.

The role requires someone who understands social media deeply — content, campaigns, audience behaviour, branding, analytics, and trends — and can independently drive impactful marketing initiatives.

We are looking for someone who is quick-thinking, strong in communication, aware of what works digitally, and capable of building meaningful engagement for a legal-tech brand.

Key Responsibilities

• Handle social media and digital marketing for Manupatra products and platforms
• Plan and execute campaigns across LinkedIn and other digital platforms
• Create, manage, and optimize content strategy and engagement
• Track campaign performance, engagement trends, and audience behaviour
• Identify what is working and what needs improvement from a branding and marketing perspective
• Coordinate with internal teams for launches, announcements, events, and campaigns
• Build visibility and engagement within the legal and professional ecosystem
• Stay updated with social media, branding, legal-tech, and digital marketing trends

Desired Candidate Profile

• Strong understanding of social media, branding, and digital marketing
• Excellent communication and content sense
• Quick thinker with strong execution capability
• Ability to independently manage campaigns and online presence
• Prior experience in legal-tech, SaaS, technology, or professional services industry preferred
• Strong understanding of the legal industry ecosystem is mandatory

Preferred Qualities

• Creative and proactive
• Strong ownership mindset
• Fast execution and adaptability
• Good understanding of analytics and audience engagement
• Strong professional communication skills