The Director of Integrated Marketing will work closely with all Marketing functions, both Regionally and Globally, to develop and lead all marketing execution strategies in support of North America and all brands. This role is responsible for the development, execution, and optimization of comprehensive integrated marketing strategies that drive brand growth, enhance customer engagement, and align with business goals across all channels.

What’s In It For You:

• Working with our exceptional clients. From Fortune 500 clients to transformational start-ups, our team helps some of the world's most impactful, innovative, and recognizable organizations.

• Getting the rewards you deserve. Our compensation includes a culture that recognizes and celebrates the contribution of our colleagues in meaningful ways that support their well-being and lifestyle, including:

o Competitive base salary

o Comprehensive benefits include Medical, Dental, Life, Vision and Disability insurance

o 401K with a Company match

o 20 days paid time off

o Gym membership discounts

o Pet insurance

Being part of an inspiring culture - We value and encourage the broad range of perspectives and capabilities our employee diversity brings to our organization and to our stakeholders. Fostering an inclusive culture is about more than just policies - it’s about making sure that we create an environment where talent from all backgrounds can thrive and feel comfortable so they can advance their careers and our business.

o Our six Business Resource Groups are just one way our employees can continue to build our culture of diversity, equity, inclusion and belonging.

o We are consistently recognized for our diversity as a Best Place to Work for Women, Inclusion, Equality and Disability, and in 2021 ManpowerGroup was named one of the World's Most Ethical Companies for the 12th year - all confirming our position as the brand of choice for in-demand talent.

Making an Impact as Director of Integrated Marketing and Design:

• Ensure quality in the execution of comprehensive marketing strategies that support brand positioning, customer acquisition, and retention across North America.

• Design and implement integrated marketing campaigns, ensuring consistent messaging and brand alignment across digital, social, content, and traditional media channels.

• Oversee project management best practices, SOPs and capacity planning in collaboration with digital and brand marketing.

• Collaborate with cross-functional teams, including product marketing, content, and digital teams, to create and execute campaigns that resonate with target audiences and meet business objectives.

• Oversee the development and deployment of marketing materials, including collateral, thought leadership content, case studies, and promotional assets, ensuring they align with overall brand messaging.

• Drive impact through compelling client presentations designed with visual storytelling and ManpowerGroup PODs at the forefront to increase win likelihood across supported opportunities.

• Partner with the Martech team to optimize marketing automation processes, ensuring effective lead nurturing and customer engagement across digital and in-person events.

• Utilize market and competitive research to inform and refine marketing strategies, ensuring alignment with consumer insights and industry trends

• Provide guidance and support to marketing teams on best practices for content creation, campaign execution, and performance analysis.

• Lead the development of brand identity guidelines and ensure their consistent application across all marketing materials and channels.

• Foster strong relationships with key internal stakeholders, including brand leadership, product teams, and sales, to ensure marketing efforts are aligned with broader business goals.

• Integrate with sales teams to understand customer pain points and decision drivers, using these insights to inform marketing strategies and content creation.

• Represent the marketing function in cross-functional meetings, providing input on how marketing initiatives can support and drive business objectives.

• Work closely with external agencies, vendors, and partners to execute high-impact marketing campaigns and events.

People Leadership:

• Lead a team of 5 to 10 - Manages Marketing Implementation, Experiential & Event Marketing, Design, Content, and PR teams

Your Typical Day and Other Key Details:

• Collaborate with Marketing (50%)

• Collaboration with the brands (30%)

• Leading Integrated Marketing Strategy and Execution (20%)

• Potential for Travel up to 25%

• Ability to work outside the standard workday as needed to support deadlines, international meetings, etc.

Required:

• B.A. degree with a solid understanding of sales enablement concepts and experience in sales acceleration execution and data analysis.

• Minimum of 10 years experience in a related sales performance or enablement role.

• Excellent communication skills (verbal & written).

• Strong skills in MS Office products: Project, PowerPoint, Excel, and Word and familiar with OneDrive

Nice to Have:

• Related experiences and exposures that could expedite performance in role

• Elements that can be developed over time to enable continued success

ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.

A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.

Reasonable accommodation during the interview process can be provided. Contact talentacquisition@manpowergroup.com for assistance.