Senior Marketing Director, Strategy & Operations

About the role

The Senior Director, Strategy & Operations is the operational and strategic backbone of the Marketing organization. In this role, you serve as a right hand to the CMO and lead the Marketing Operations function, owning the operating cadence, planning, performance visibility, and the systems and processes that enable marketing to execute at scale. A major focus of this role is elevating how the organization turns data into insight and insight into action by building a full‑funnel performance narrative that helps executives understand what is happening in the business, why it’s happening, and what actions are being taken.

• sLead the Marketing Operations team and function, setting the MOPs strategy, operating model, prioritization, and talent development plans, with clear ownership and standards across planning, process, measurement, and systems
• .Strengthen cross‑functional operating relationships with Sales/RevOps, Finance, Product, and IT to ensure end‑to‑end alignment on funnel definitions, targets, data, and reporting
• .Establish and run executive scorecard cadences (weekly/monthly dashboards and quarterly business reviews) that deliver clear narratives—not just metrics—across the full funnel
• .Own performance storytelling by synthesizing what has changed, what is driving those changes, what is being learned, and what actions are recommended, including trade‑offs and decisions
• .Build reliable full‑funnel measurement (awareness → engagement → conversion → pipeline → revenue influence), ensuring KPI consistency and trusted reporting
• .Own the marketing operating system, including OKR setting, quarterly planning, leadership meeting rhythms, and executive‑ready updates
• .Drive operational efficiency by improving workflows, clarifying processes, and optimizing tool utilization; remove friction that slows execution
• .Establish prioritization mechanisms that protect focus and ensure resources are aligned to the highest‑impact work
• .Partner with the CMO to define marketing strategy and OKRs aligned to corporate priorities and translate strategic directives into integrated plans (including campaign planning)
• .Lead cross‑functional initiatives with clear owners, milestones, dependencies, and risk management to ensure follow‑through and timely delivery
• .Act as a trusted advisor and integrator for the Marketing Leadership Team, surfacing issues and opportunities, consolidating perspectives, and driving decisions
• .Own marketing performance management through MOPs, including dashboards, attribution approaches (as appropriate), funnel analytics, and leading indicators
• .Drive spend‑to‑impact rigor through budget‑to‑priority alignment, efficiency metrics (e.g., cost per SAO), and recommendations for budget reallocation
• .Establish feedback loops (tests, retrospectives, performance reviews) to continuously improve both strategy and execution
• .Oversee Martech strategy and governance, including marketing automation operations, data quality, and integration points with CRM and analytics stacks
• .Mature segmentation and audience operations to improve targeting, personalization, lifecycle performance, and campaign effectiveness
• .Ensure scalable email marketing operations and performance measurement with strong governance and continuous optimization
• .Serve as the consolidation and facilitation point for Marketing leadership, driving alignment, decision‑making, and accountability
• .Build executive‑level narratives for QBRs, operating reviews, and leadership updates that reflect clarity, accuracy, and business impact
• .Represent the CMO in select forums as needed, ensuring tight communication loops and follow‑through on actions
• .Stay current on emerging technology and best practices and translate them into pragmatic improvements for productivity and performance, including AI‑forward workflows

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Minimum requiremen

• ts10+ years in Marketing Operations, strategy and operations, chief of staff, RevOps, analytics, consulting, or equivalent roles with increasing scop
• e.People leadership experience, including managing managers (Director‑level) and building high‑performing operations team
• s.Strong analytical rigor and the ability to translate data into executive‑ready insights, decisions, and action plan
• s.Experience establishing operating cadence, scorecards, and performance management for a complex marketing organizatio
• n.Experience managing budgets and linking investment to outcomes, including ROI discipline and prioritizatio
• n.Fluency in marketing automation and Martech ecosystems (Marketo strongly preferred), with comfort partnering with IT and data team
• s.Strong cross‑functional leadership and executive communication skills, with high judgment and discretio

n.Preferred skills and experien

• ceExperience in enterprise software and/or complex go‑to‑market environments with multiple audiences and solution
• s.Familiarity with lifecycle and segmentation operations and demonstrated improvements in conversion and pipeline efficienc
• y.Demonstrated experience building data‑to‑story performance narratives that influence executive decision
• s.Proven ability to establish executive scorecard rhythms and operating systems that drive alignment across Marketing, Sales/RevOps, and Financ

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