Digital Marketing Executive

Job Title: Digital Marketing Executive (UK clients, remote work)

Reporting to: Account Manager

Working hours: 12pm to 8pm Thailand time

Role Overview

We are looking for a proactive, analytical, and creative Digital Marketing Executive with 5+ years of experience to join our growing agency. This role is designed to support our senior Account Manager by owning the execution and optimisation of digital marketing activities across a portfolio of clients.

The clients are UK based, SME’s from micro to established owner managed. Not big brands.

The ideal candidate will be deeply experienced in multi-channel marketing, comfortable turning data into insights, and passionate about driving measurable results. You’ll be part strategist, part executor — always looking for ways to improve performance, deliver value, and bring fresh ideas to the table.

Key Responsibilities

Performance & KPI Insight

• Monitor and track performance across all key client KPIs (e.g. leads, conversions, engagement, traffic, email metrics)

• Identify underperformance or missed targets early, and develop action plans to get back on track

• Analyse data from platforms like GA4, Search Console, CRM tools, and ad platforms to produce meaningful insights

• Spot trends and opportunities, converting insights into proactive strategies

Website & Conversion Rate Optimisation

• Recommend and implement website improvements focused on user experience, performance, and conversion

• Collaborate with developers, designers, and content teams to ensure updates are executed effectively

• Suggest content and structural changes to improve SEO and usability

Lead Tracking & Funnel Management

• Monitor lead flow and quality through CRM or lead tracking tools

• Provide feedback and suggestions to improve the user journey and conversion processes

Content & Campaign Execution

• Develop clear, strategic briefs for copywriters and ensure final content meets objectives

• Manage email marketing campaigns from strategy to execution and performance analysis

• Perform A/B testing across email, landing pages or creative assets, and iterate based on performance

Reputation & Review Monitoring

• Track client reviews and online sentiment across platforms (e.g. Google Reviews, Trustpilot)

• Identify areas for reputation improvement and suggest actionable changes

Competitor & Market Analysis

• Conduct competitor audits across content, SEO, ads, and social media

• Stay ahead of digital trends, platforms and consumer behaviour in relevant industries

• Bring creative, trend-aligned ideas to client accounts — encouraging a “no idea is a bad idea” culture

Accountability & Ownership

• Take ownership of assigned actions and ensure they are executed on time and to a high standard

• Collaborate with internal and external stakeholders to ensure deadlines are met and deliverables align with objectives

• Work closely with Account Managers to provide backup, insights, and execution support, ensuring client satisfaction

Candidate Profile

Essential Skills & Experience

• Fluent / Bilingual English – both verbal and written

• 5+ years in a digital marketing role, ideally within an agency or multi-client environment

• Strong understanding of SEO, CRO, email marketing, paid and organic channels, and content strategy

• Proficient in tools such as GA4, Search Console, CMSs (e.g. WordPress), CRM systems, email platforms, and A/B testing tools

• Proven ability to monitor and respond to performance KPIs, with a history of turning underperformance into results

• Experience writing or reviewing content briefs and ensuring final output meets marketing and brand goals

• Solid understanding of user experience and conversion strategy

Desirable Skills

• Ability to collaborate with developers, designers, and writers to execute updates and campaigns

• Some knowledge of HTML/CSS or basic design tools (e.g., Canva, Figma) is a plus

Attributes

• Highly proactive and solution-focused — you don’t just spot issues, you fix them

• Analytical mindset, with strong attention to detail and the ability to interpret data trends

• Strong communicator – able to clearly explain insights, ideas, and action plans to both clients and internal teams

• Creative, with a passion for bringing new ideas and opportunities to the table

• Reliable, organised, and able to juggle multiple priorities effectively

• Team player with a supportive, collaborative mindset