About Candidate:
We're looking for a performance-obsessed, analytically sharp Growth Marketing Manager to join our fast-growing team. This is a high-impact role for someone who thrives in e-commerce, owns performance reporting, and is relentless in finding and unlocking new growth opportunities through deep analysis and strategic insight. We’re a lean, entrepreneurial team powering an 8-figure e-commerce business. That means every team member makes a direct impact — and this role is no exception.
You’ll be the engine behind our growth strategy — working across platforms like Meta, Google, Amazon, TikTok, Chewy, and Walmart — and you'll lead relationships with our agencies to make sure our ad dollars work smarter, harder, and better.
About Us:
We’re a multi-brand, DTC-first pet products company with a large recurring revenue base through subscriptions. Our products are sold online via Shopify, Amazon, Walmart, Chewy, and TikTok Shop. We’re scaling fast and obsessed with performance — this role is critical to keeping that momentum going.
Key Responsibilities:
- Own the performance and strategy for all paid acquisition channels — Google, Meta, TikTok, Amazon Ads, Walmart, Chewy, and more.
- Manage agency relationships to ensure they are hitting KPIs, asking the right questions, and always pushing for better results.
- Report directly to the CEO and serve as the main point person for analyzing and communicating sales and marketing performance.
- Track and report daily, weekly, and monthly sales, plus week-over-week (WoW), month-over-month (MoM), and year-over-year (YoY) trends.
- Monitor and report on ROAS, CAC, LTV, and performance by channel, helping drive real-time strategic decisions at the highest level.
- Dig into Digital Analytics Platforms like GA4, Triple Whale, and platform dashboards daily to uncover trends, inefficiencies, and opportunities.
- Drive conversion rate optimization (CRO) and continuously test landing pages, funnels, and ad creative performance.
- Partner closely with our creative, retention, and product teams to align performance strategy with brand and business goals.
- Build and iterate on full-funnel strategies — from awareness to retention — using a deep understanding of customer behavior.
- Drive innovation by applying past learnings, testing new platforms, and experimenting with new formats, offers, and targeting approaches.
- Manage and grow our presence on marketplaces (Amazon, Walmart, Chewy), handling both paid and organic strategies.
What We’re Looking For
- 3–6 years of experience in growth marketing, with direct ownership of paid strategy across multiple DTC and marketplace channels.
- Deep analytical skills — you live in the numbers, spot inefficiencies quickly, and ask sharp questions that lead to smarter decisions.
- Experience working with tools like GA4, Klaviyo, Triple Whale, Shopify, TikTok Shop, Amazon Ads, and Meta Ads Manager.
- Proven experience managing agencies, holding them accountable to KPIs, and pushing them to perform.
- Strong marketplace knowledge (Amazon, Walmart, Chewy) and a solid understanding of how to scale growth in those ecosystems.
- You’re curious, relentless, and highly action-oriented — someone who thrives in fast-paced, high-growth environments.
- Bonus: Experience working in subscription-based e-commerce models or with pet brands.
Work Style
- Reports directly to the CEO and is expected to take full ownership of growth performance reporting and accountability.
- Fast-paced, highly collaborative, and results-driven environment
- We value urgency, clarity, ownership, and people who bring both strategy and hustle to the table
Why Join Us?
- Be at the center of growth in a high-performing e-commerce company
- Join a passionate, pet-loving team building brands people truly love
- Tons of opportunity for ownership, innovation, and career growth