Performance Marketing Specialist

About Us

MagicReview.ai is a fast-growing SaaS platform helping service businesses improve their Google rankings by automating review collection and local SEO signals.

We're expanding into new markets and need a Performance Marketing Specialist to plan and manage highly targeted Meta and Google Ads campaigns — focused on WhatsApp/Messenger lead generation and search-based B2B inquiries across the UAE and global regions.

What You’ll Be Responsible For

🚀 Strategy & Execution

• Plan, build, and optimize Meta (Facebook/Instagram) campaigns focused on click-to-WhatsApp and Messenger lead generation
• Run Google Ads (Search, Display, YouTube) targeting high-intent B2B keywords and services
• Drive qualified leads across industries like hospitality, clinics, salons, real estate, and more
• Own daily performance optimization, budget pacing, and creative rotation across both platforms

📊 Audience Targeting & Funnel Design

• Build high-converting audiences using custom data, lookalikes, retargeting, and layered interests
• Use targeting filters such as Page Admins, Business Owners, Industry Types, and behavioral signals
• Manage full-funnel flows: cold outreach, warm retargeting, and re-engagement sequences
• Coordinate with design/content teams (we’ll provide creatives)

🎯 Analytics & Reporting

• Track and report on KPIs: CPL, CTR, Cost per Conversation, ROAS, and Conversion Rate
• Set up and troubleshoot Meta Pixel, Google Conversion Tracking, and WhatsApp event flows
• Recommend creative testing frameworks and landing/chat flow improvements

Requirements

✅ Minimum 3 years of hands-on experience with both Meta Ads and Google Ads

✅ Proven track record running B2B lead generation campaigns

✅ Deep knowledge of Click-to-WhatsApp/Messenger and Search-based lead capture

✅ Experience with custom, retargeting, and lookalike audience strategies

✅ Ability to manage monthly budgets (starting from INR 2L/month+) across channels

✅ Comfortable running international campaigns, especially targeting UAE and global service businesses