Marketing Lead

🚀 We're Hiring: Marketing Lead (B2C Growth)

Are you passionate about building consumer brands and scaling millions of users?

We're looking for a Marketing Lead who has successfully grown B2C products through data-driven marketing, customer acquisition, retention, and brand building. This role is ideal for someone who has worked with consumer internet products, SaaS, subscriptions, mobile apps, e-commerce, fintech, cybersecurity, or D2C brands.

As our Marketing Lead, you'll own the complete customer growth journey—from creating demand and acquiring users to improving retention, engagement, and customer lifetime value.

What You'll Own

🔹 Build and execute the B2C growth strategy across paid, organic, referral, affiliate, influencer, and partnership channels.

🔹 Scale customer acquisition while continuously improving CAC, ROAS, conversion rates, and marketing efficiency.

🔹 Drive customer retention through lifecycle marketing, CRM, email automation, push notifications, loyalty programs, and engagement campaigns.

🔹 Lead product marketing initiatives, including go-to-market strategies, feature launches, positioning, messaging, and customer adoption.

🔹 Build a high-performing consumer brand through storytelling, social media, content marketing, PR, creator collaborations, and community-building.

🔹 Own the complete marketing funnel—from awareness and consideration to conversion, activation, retention, and advocacy.

🔹 Optimize website and landing pages to improve user experience and maximize conversion rates.

🔹 Use customer insights, analytics, A/B testing, and experimentation to identify new growth opportunities and improve marketing performance.

🔹 Collaborate with Product, Design, Engineering, Customer Success, and Leadership to drive business growth.

We're Looking For Someone Who Has

✔ 7–12 years of B2C marketing experience.

✔ Successfully scaled a consumer-facing product, subscription business, D2C brand, SaaS platform, mobile app, fintech, cybersecurity product, or internet company.

✔ Strong expertise in performance marketing (Google Ads, Meta, YouTube, Microsoft Ads, Display, Native Ads).

✔ Hands-on experience with SEO, ASO (if applicable), CRM, email marketing, marketing automation, influencer marketing, referral programs, and affiliate marketing.

✔ Deep understanding of customer acquisition, activation, retention, churn reduction, and customer lifetime value (LTV).

✔ Strong analytical skills with experience using GA4, Mixpanel, Amplitude, Firebase, Looker Studio, or similar analytics tools.

✔ Proven ability to manage marketing budgets, build high-performing teams, and deliver measurable business impact.

Success Metrics

• Customer Acquisition Growth
• Monthly Active Users (MAU)
• Daily Active Users (DAU)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Customer Lifetime Value (LTV)
• Retention & Repeat Usage
• Subscription Growth
• Conversion Rate
• Organic Traffic Growth
• Brand Awareness
• Revenue Contribution

Why Join Us?

You'll have the opportunity to build and scale a global B2C technology product, work directly with senior leadership, influence business strategy, and create measurable impact in a fast-growing organization.

📩 Interested? Send your resume to puja@magicminds.io or apply via LinkedIn.

Know someone who'd be a great fit? Tag them or share this opportunity!

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