At MadCap Software, we’re at the forefront of developing best-in-class software solutions for content creation, collaboration, publishing, management, and analytics & reporting. More than 10,000 leading organizations around the globe rely on MadCap Software’s solutions to create better content experiences for their customers and employees. Come join our awesome Team!

Propel Your Professional Growth

Every day we refine, iterate, and explore how to make work better for everyone. Join us in creating a better future of work that’s more connected, inclusive and flexible. We offer competitive benefits and compensation plans for our teams in addition to being:

Connected: We come together — across time zones, regions, offices and screens.
Inclusive: Our teams reflect the rich diversity of our world, with equitable access to opportunity for everyone.
Flexible: We believe in the freedom to work when and how you work best, to help us thrive.

Position Summary

We’re looking for a Marketing Operations Manager who lives and breathes HubSpot to lead the optimization, automation, and performance tracking of our marketing programs. This role is central to helping our marketing and sales teams operate at scale—ensuring our tech stack is efficient, our data is clean, and our campaigns are measurable. You’ll own HubSpot as a power user, supporting everything from lead lifecycle tracking to campaign analytics and reporting. This position report to the Chief Marketing Officer.

Duties and Responsibilities

Own and administer HubSpot Marketing Hub: manage workflows, automation, lead scoring, segmentation, and reporting
Build and optimize HubSpot workflows to support nurture campaigns, email programs, ABM efforts, and lifecycle stages —driving higher engagement and conversion rate
Build and maintain dynamic list segmentation strategies to ensure the right audiences receive the right content at the right time, improving email performance, campaign reach, and pipeline impact
Ensure seamless integration between HubSpot and Salesforce (and any other connected tools) to maintain data integrity and lead handoff
Support campaign execution by building emails, landing pages, forms, and automation within HubSpot
Design and maintain dashboards and reports to track performance across the funnel—MQLs, SQLs, pipeline, and ROI
Enforce database hygiene and contact governance, including GDPR/CAN-SPAM compliance and contact deduplication
Work cross-functionally with Sales, RevOps, and Demand Gen to ensure alignment on definitions, KPIs, and lead flow
Troubleshoot issues in HubSpot and continuously seek improvements to drive efficiency and scale
Performs other related duties as assigned

Desired Skills and Experience

4+ years of experience in Marketing Operations, with deep expertise in HubSpot Marketing Hub
HubSpot certifications (e.g., Marketing Software, Reporting, Revenue Operations)
Strong understanding of lead lifecycle, MQL definitions, lead scoring, and campaign performance metrics
Experience with HubSpot-Salesforce sync and data management best practices
Ability to translate campaign goals into effective automation and reporting in HubSpot
Familiarity with ABM tools, intent data platforms, and other martech (e.g., Bombora, ZoomInfo, LinkedIn Ads) is a plus
Strong attention to detail, project management, and analytical mindset
Excellent written and verbal communication skills

Nice to Have:

Experience supporting a B2B SaaS sales cycle
2+ years working in a Hubspot Agency environment
Understanding of multi-touch attribution and funnel analysis
Working knowledge of Google Analytics, Wistia, or webinar platforms

Benefits/Perks

Work from home
Competitive Salary & Annual bonus
100% Employer Paid Medical, Dental and Vision Insurance for Employee Only Coverage
Employer Match for 401(k) plan
Employer paid short & long term disability and life insurance
Flexible PTO Policy + 12 Company paid holidays a year

Salary Range: $90,000 - $100,000 + annual bonus

In addition to our commitment to equal pay for equal work, MadCap is also committed to equal opportunity regardless of race, color, age, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, sexual orientation, marital status, citizenship, national origin, disability, or veteran status.