Digital Marketing Executive (360° Marketing)

Digital Marketing Executive

Location: Noida (Work From Office)

Experience: 2–5 Years

Employment Type: Full-Time

About Macgence

Macgence is a fast-growing AI data and operations company supporting global enterprises, AI startups, and Fortune 500 organizations with scalable human-in-the-loop solutions.

We specialize in:

• Multilingual Data Collection
• Data Annotation & Labeling
• RLHF (Reinforcement Learning from Human Feedback)
• Audio, Image & Video Data Collection
• AI Training Data Operations
• Enterprise AI Support Services

Our mission is to help build the next generation of AI through high-quality training data and AI operations services.

About the Role

We are looking for a results-driven Digital Marketing Executive with 2–5 years of experience in B2B digital marketing. The ideal candidate should have hands-on expertise across performance marketing, SEO, content marketing, email marketing, social media management, analytics, and lead generation.

This role requires someone who can independently plan, execute, optimize, and analyze marketing campaigns while driving measurable business growth and generating qualified leads for our AI and enterprise solutions.

Key Responsibilities

Performance Marketing

• Manage and optimize Google Ads (Search, Display, Performance Max, YouTube).
• Execute and scale LinkedIn Ads, Meta Ads, and other B2B paid campaigns.
• Monitor and improve key metrics such as CPL, CPA, CTR, and ROAS.
• Conduct A/B testing for ad creatives, landing pages, and campaign strategies.
• Build audience segmentation and remarketing campaigns.

Search Engine Optimization (SEO)

• Conduct technical SEO audits and implement recommendations.
• Perform keyword research and competitor analysis.
• Execute on-page and off-page SEO initiatives.
• Improve website rankings, organic traffic, and search visibility.
• Build and manage backlink acquisition strategies.

Content Marketing

• Create and optimize SEO-focused blogs, landing pages, case studies, and website content.
• Develop whitepapers, newsletters, and marketing collateral.
• Coordinate with designers and stakeholders to create engaging content.

Email Marketing & Automation

• Create lead nurturing and drip campaigns.
• Manage email marketing workflows and audience segmentation.
• Improve email engagement and conversion metrics.

Social Media Management

• Manage LinkedIn, X (Twitter), Facebook, Instagram, and YouTube presence.
• Create content calendars and execute social media campaigns.
• Support thought leadership and employer branding initiatives.

Website & Conversion Optimization

• Manage website updates and landing page optimization.
• Improve website user experience and conversion rates.
• Coordinate with developers on technical improvements.

Analytics & Reporting

• Track campaign and website performance using GA4, GTM, Search Console, and CRM tools.
• Prepare weekly and monthly performance reports.
• Generate actionable insights to improve marketing effectiveness.

Lead Generation

• Generate high-quality B2B leads through digital channels.
• Collaborate closely with sales and business development teams.
• Support account-based marketing (ABM) and enterprise outreach initiatives.

Required Skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• SEO (Technical, On-Page & Off-Page)
• Ahrefs, SEMrush, Screaming Frog
• WordPress
• Canva or Adobe Creative Suite
• HubSpot, Mailchimp, or Brevo
• CRM Platforms (HubSpot, Zoho CRM, Salesforce)
• Marketing Automation
• Content Marketing & Email Marketing

Preferred Skills

• Experience with AI tools such as ChatGPT, Claude, Gemini, and other AI-powered marketing platforms.
• Experience marketing AI, SaaS, technology, or enterprise services.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands-on digital marketing experience.
• Strong analytical, communication, and project management skills.
• Proven experience in B2B lead generation and performance marketing.

Success Metrics

Performance in this role will be measured through:

• Marketing Qualified Leads (MQLs)
• Cost Per Lead (CPL)
• Organic Traffic Growth
• SEO Keyword Rankings
• Paid Campaign ROAS
• Website Conversion Rate
• Email Engagement Metrics
• Social Media Growth & Engagement
• Marketing Contribution to Revenue

Why Join Macgence?

• Work with global AI companies, startups, and Fortune 500 organizations.
• Be part of a rapidly growing AI industry.
• Opportunity to build and scale marketing initiatives with significant ownership.
• Collaborative and high-growth work environment.
• Exposure to cutting-edge AI technologies and international markets.

Work Location: Noida (Work From Office)

Experience Required: 2–5 Years

Apply with your updated resume and relevant campaign portfolios/case studies.