Demand Generation & BD Marketing Specialist (Remote)

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

About MDLinx

MDLinx, a leader in healthcare customer engagement, connects brands with highly qualified curated HCP audiences using its innovative omnichannel platform. Our mission is to empower healthcare providers with tools, insights, and resources that improve their professional journey and, ultimately, patient outcomes. As we advance toward the next phase of our strategic vision, we are seeking a dynamic leader to drive customer engagement, align platform and product strategy with client needs, and champion the evolution of MDLinx’s offerings.

Due to continued growth, we are seeking a Demand Generation & BD Marketing Specialist at MDLinx. This is a remote position.

Job Description

The Demand Generation & BD Marketing Specialist role is perfect for a creative marketing professional who thrives on wearing multiple hats and is looking for a role with significant impact. The primary objective is to strengthen our overall client acquisition function by increasing the volume of high-quality leads entering our sales funnel and providing crucial support for corporate promotional efforts through expertly crafted and targeted campaigns across LinkedIn, email, website and other digital channels

This is an exciting opportunity for someone who understands the nuances of B2B marketing, thrives on crafting campaigns that drive pipeline, and is energized by helping a growing brand evolve its voice and presence.

Key Responsibilities

• Social Media & Campaign Management: Develop, execute, and manage organic and paid social media strategies, with a strong focus on targeted B2B lead generation campaigns on LinkedIn and other social platforms designed to attract high-quality prospects.
• Marketing Copywriting: Write clear, concise, and compelling copy for a variety of marketing materials, including social media posts, email campaigns, ad copy, website content, and sales collateral.
• Pitch Deck Development: Expertly design and build powerful, visually engaging pitch decks and presentations in PowerPoint that effectively communicate our value proposition to prospective clients.
• Visual Design & Content Creation: Create high-quality visual assets for digital and print use, including social media graphics, infographics, one-pagers, and other marketing materials.
• Multi-Project Management: Juggle multiple projects simultaneously, seamlessly transitioning between creative and analytical tasks to meet deadlines.

Qualifications

• 5+ years of progressive experience in a multifaceted marketing role with a strong portfolio showcasing expertise in social media campaigns, copywriting, and content design.
• Proven ability to thrive in a fast-paced, high-intensity work environment, effectively managing tight deadlines and shifting priorities without compromising quality.
• Demonstrated success in creating and managing lead generation campaigns that result in high-quality sales leads.
• Exceptional copywriting and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Expert-level proficiency in PowerPoint is essential.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar).
• A proactive, adaptable, and enthusiastic team player with a proven ability to work independently in a remote setting.

Preferred Experience

• Direct experience in or exposure to digital life sciences, pharmaceutical marketing, or a healthcare-focused marketing agency.
• Experience marketing to healthcare professionals (HCPs).
• Familiarity with Salesforce or other CRM platforms.
• Knowledge of desktop publishing applications (e.g., Adobe InDesign).

Benefits

Additional Information

A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
• M3 reserves the right to change this job description to meet the business needs of the organization

_M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

_All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.