Marketing Campaign Manager

Department: Marketing

Location: Remote, US

Description

Does this sound like you?

We are seeking a hands-on Marketing Campaign Manager to design, execute, and optimize integrated campaigns that drive engagement, pipeline, and revenue. This role is ideal for someone who thrives in a fast-paced environment, can manage multiple projects simultaneously, and has proven expertise with marketing automation, campaign execution, and reporting.

You will partner with product marketing, creative, and sales teams to ensure campaigns are aligned to messaging, personas, and the buyer’s journey. The ideal candidate is both strategic and detail-oriented—able to craft campaign and messaging frameworks and roll up their sleeves to build emails, ads, landing pages, and nurture tracks.

What you’ll do here:

• Plan, launch, and manage multi-channel marketing campaigns (email, webinars, paid digital, social, ABM, and more) with the goal of driving qualified pipeline.
• Ensure campaign messaging aligns with brand, personas, and buying stages and campaign workflows are automated.
• Collaborate with internal teams and external vendors to request, manage, and traffic creative assets (graphics, copy, video).
• Build and execute campaigns in HubSpot, including workflows, nurture tracks, and reporting dashboards.
• Leverage PathFactory, 6sense, and AI to personalize and scale campaign experiences.
• Manage end-to-end monthly webinar programs, from promotion to execution and follow-up.
• Monitor, analyze, and report on campaign performance, pipeline contribution, and revenue impact.
• Optimize campaigns based on data insights, testing, and industry best practices.
• Partner closely with sales to ensure campaign follow-up is timely and effective.
• Manage multiple projects simultaneously, meeting deadlines and maintaining high quality.

What we’re looking for:

• 4–6 years of B2B account-based marketing campaign management experience (SaaS experience strongly preferred).
• Hands-on experience with HubSpot (campaign setup, workflows, reporting required).
• Experience with PathFactory, 6sense, and AI tools is a strong plus.
• Strong understanding of buyer personas, messaging, and customer journey/buying stages.
• Proven ability to run webinars, digital advertising, email marketing, and ABM programs.
• Strong project management skills—able to juggle multiple campaigns and stakeholders. Familiarity with project management tools and operating principles is a must.
• Analytical mindset with experience tracking pipeline and revenue metrics.
• Excellent written and verbal communication skills.
• Creative, resourceful, and adaptable to fast-changing priorities.
• Get-it done mindset with a panache of grace and humility will go a long way.

*** Although we recruit from many locations in the U.S., our preference of location in the U.S. is North Carolina and states surrounding North Carolina for easy access. Currently, we are not hiring candidates who reside and work from outside of the United States as well as OH, WA, NY, CA, NH, HI, CT and Chicago, IL, due to legal and business registration reasons.

Why become a Lythonian?

We know that our people are what make us great! We continue to invest in resources and programs to support the wellbeing and growth of each Lythonian, both professionally and personally.

Benefits: We offer diverse benefits to support the health, wellbeing, and futures of our people and their loved ones, including unlimited PTO; paid parental leave; paid gender transition leave; “Summer Fridays” (half-days on Fridays during the summer months); medical, dental, vision, disability, life, and accident insurance; EAP services; and 401K with match.

Remote Work & Flexibility: We are a “Remote First” workplace, where Lythonians have the flexibility and autonomy to balance work and personal needs. We care about the work you deliver, not the hours you spend online.

Room for Growth: We love to see our team grow and thrive! In our current stage of rapid growth, there are plenty of opportunities to develop in your career and/or learn new skills.

Values We Live By: Our overarching value is “Let People Run”, and this guides every decision we make. We recognize that people perform their best when they are provided with the resources, they need in combination with ownership and autonomy to make an impact!

Diversity & Inclusion: We don’t just accept differences, we celebrate them! We are a diverse group with people from all over the world, and our priority is to foster a safe and welcoming environment for all. We have a dedicated committee that focuses on diversity, equity, and inclusion at Lytho and have implemented initiatives such as creating a gender transition leave policy and including Juneteenth as a company holiday.

Lean In Circle: We offer Lythonians who identify as women (or allies of women!) the opportunity to come together to create connections, receive peer mentorship, inspiration, and build leadership skills.