Luna is redefining physical therapy by delivering insurance-covered care directly to patients at home, on their schedule. We make it easier for people to get the care they need without leaving their homes. As an evolving health tech startup, we're building a more modern, patient-first healthcare experience. We serve patients in 55+ U.S. metro areas, have delivered over 1 million visits, and continue to grow rapidly.

About the Role

We’re looking for a Part-Time Content Marketing Copywriter to help us engage, educate, and convert both patients and therapists through thoughtful, persuasive, and conversion-driven writing! Your primary focus will be on patient communications across the full lifecycle, with secondary support for therapist recruiting and partner-facing initiatives.

This role goes beyond writing: you’ll collaborate closely with our designer to ensure content aligns with visual layout and channel-specific formatting, adapting copy to character count and layout needs. You’ll contribute to digital and print campaigns, communication flows, and evolving formats including short-form video. You’ll also think strategically about user journeys and lifecycle phases, customizing messaging to meet users where they are.

This is a great fit if you're a strong writer with experience in healthcare, sales messaging, patient education, and/or lifecycle marketing – and you enjoy cross-functional collaboration and building content systems.

Who You’ll Be Writing For

At Luna, your words will support two core audiences:
Patients & Caregivers: Primarily adults aged 55+ recovering from surgery, managing chronic conditions, or experiencing mobility limitations. Many are new to physical therapy or hesitant to seek care. Your content should build trust, simplify clinical concepts, and encourage them to book care or restart after a break.
Therapists: Licensed physical therapists considering joining Luna’s network. These clinicians are seeking greater flexibility, less burnout, and more earning potential. You’ll craft messaging that reflects their motivations and showcases Luna as a supportive way to grow their careers.

Responsibilities

Write persuasive content across email, SMS, blog, website, digital ads, print mailers, landing pages, and more
Collaborate with a designer to ensure word count and layout work across assets and campaigns
Build and test email campaigns in HubSpot, aligned to patient lifecycle stages
Develop therapist-facing copy to support recruiting campaigns
Create content for partner distribution, including hospital and health system collateral
Assist with video content direction, including scripts and creative framing
Tailor messaging by lifecycle stage (e.g., acquisition, onboarding, re-engagement, retention)
Balance clarity, empathy, and action in all communications

Requirements

3+ years of experience writing marketing content in healthcare, wellness, or patient-focused industries
Proven ability to write sales-oriented messaging that drives conversions
Strong understanding of lifecycle and direct-to-consumer marketing strategies
Experience working directly with designers to align copy and layout
Familiarity with HubSpot or similar email platforms
Excellent writing and editing skills, especially for translating clinical concepts into plain language
Experience writing for both digital and print formats
Strong organizational and communication skills; able to work independently in a remote environment
Interest in contributing to video and multimedia storytelling