VP of Product Management and Product Marketing

Lumivero is the leading provider of qualitative, quantitative, and mixed-method data intelligence solutions. We help organizations increase revenue, improve efficiency, and gain a competitive advantage by extracting actionable information from unstructured data.

We are passionate about what we do, how we do it, and why we do it. Success will be determined by the quality and character of the people we bring into our organization and the performance they achieve. Come join our global team of talented professionals and work with a company that appreciates and rewards people who make a difference.

About The Role

Lumivero is seeking a results-oriented Vice President of Product Management and Product Marketing to lead and evolve our product strategy, roadmap execution, and go-to-market capability across Lumivero's research, decision, and experiential learning software portfolio — including both our Core product lines and our AI Lab net-new product development. This senior leader will own the full product lifecycle from customer and market insight through roadmap prioritization, delivery coordination, positioning, launch execution, and customer adoption. They will lead a team of product managers and product marketers organized around Lumivero's three lines of business, and will serve as the primary interface between the Chief Transformation Officer's product vision and the Engineering, Sales, Demand Generation, and Customer Success functions that execute against it. The ideal candidate is a strategic operator with deep experience leading both product management and product marketing in a B2B SaaS environment, a track record of managing AI-enabled or AI-adjacent product portfolios, and the cross-functional leadership presence to align engineering, marketing, and commercial teams around a single product and market narrative.

Role Responsibilities

Product Strategy & Roadmap Leadership

• Own the portfolio-level product roadmap across Core products (Research, Decision, ELC) and AI Lab products, translating the CTransO's multi-year vision into sequenced, feasibility-validated commitments.
• Lead roadmap prioritization processes that balance customer retention, competitive differentiation, tech debt reduction, and AI-native capability development.
• Coordinate AI feasibility for roadmap commitments with the Chief AI Officer's team, and delivery capacity with the CTO's Engineering organization.
• Maintain portfolio-level visibility across Core and AI Lab product tracks, ensuring the two compound rather than compete for organizational attention.

Go-to-Market Strategy & Execution

• Own product positioning and messaging frameworks across the full portfolio — the foundation for all customer-facing content, Sales enablement, and campaign execution.
• Lead product launch and release GTM planning and execution across all product lines and lifecycle stages.
• Own pricing and packaging strategy and recommendations, in collaboration with Finance and the CTransO.
• Drive competitive intelligence, analyst relations strategy, and customer advisory board programs.
• Oversee SKU creation and maintenance across product lines, ensuring accuracy across ecommerce and direct sales channels.
• Manage product presence across review and reputation platforms (G2, Gartner Peer Insights, TrustRadius).

Sales & Customer Success Enablement

• Build and maintain a high-quality sales and CS enablement capability — including positioning decks, battle cards, objection handling guides, demo scripts, and product update briefings.
• Ensure Sales and Customer Success are briefed on every significant product update before it ships, not after.
• Serve as a product expert resource for strategic and complex deals that require depth beyond the PMM team.

AI Lab Product Oversight & Innovation Partner Program

• Oversee the product management interface to the Lumivero AI Lab — ensuring AI Lab products are built toward clear market outcomes and progress through the product lifecycle.
• Own the go-to-market readiness standard for AI Lab product graduation — positioning brief complete, Sales briefed, pricing confirmed, and enablement produced as non-negotiable gate conditions.
• Manage co-innovation relationships with strategic customers.

Team Leadership & Function Development

• Lead, develop, and retain a high-performing team of product managers and product marketers, organized around Lumivero's three lines of business.
• Define and maintain the product management and product marketing operating standards — including what great looks like for a roadmap, a positioning brief, a launch plan, and a release operation.
• Build distinct career paths for product managers and product marketers.
• Own product operations tooling, release coordination processes, and the cross-functional interface with Engineering and Corporate Marketing.

Required Qualifications

• 10+ years of progressive leadership experience spanning both product management and product marketing in a B2B SaaS or technology environment.
• Proven track record of owning and executing product strategy across a multi-product portfolio at different lifecycle stages simultaneously.
• Direct experience building and leading go-to-market programs: launch execution, pricing and packaging, sales enablement, and competitive positioning.
• Experience managing AI-enabled or AI-adjacent product development, including familiarity with staged product lifecycle models.
• Strong cross-functional leadership skills, with demonstrated ability to align Engineering, Sales, Marketing, and Customer Success around a shared product and market narrative.
• Exceptional written and verbal communication skills, with the ability to represent complex product strategy clearly at the executive and board level.

Preferred Qualifications

• Experience in research, decision intelligence, data analytics, or enterprise software markets.
• Background working in a PE-backed, high-growth software company navigating portfolio consolidation or platform transition.
• Familiarity with AI Lab or innovation program structures, including co-innovation and customer validation models.
• Experience with the Pragmatic Marketing Framework or similar structured product marketing methodologies.

Success in This Role Means

• The product portfolio — Core and AI Lab — is managed with clarity, coherence, and pace, with roadmap commitments met at a high and improving rate.
• AI Lab products graduate to GA with complete market readiness: clear positioning, confirmed pricing, and Sales and CS fully enabled.
• Product Marketing produces positioning that Sales actively uses and that Corporate Marketing can execute from without significant rework.
• The CTransO spends materially more time on vision, external positioning, and executive-level decisions, and less time on operational product management.

Talk About Company Perks!

Phenomenal Benefits. Lumivero offers a comprehensive benefits package, including full medical, dental, and vision coverage, unlimited PTO, 401K, and more.

High-Growth Startup Mentality. There is plenty of room for you to impact the organization and advance your career positively.

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