LuminaData is pioneering the future of finance operations with AI coworkers that supercharge productivity. Our first product automates manual reconciliation and analysis tasks performed in Excel, empowering finance teams to focus on strategic decision-making. Backed by Techstars and driven by purpose, we’re building at the intersection of cutting-edge technology and real human needs.

What You’ll Do

As a B2B Marketing Specialist, you will own and execute the go-to-market strategy to grow LuminaData’s footprint among finance professionals in SMBs and mid-market companies. You’ll drive awareness, demand generation, and customer education through strategic campaigns, content, and channel marketing.

Key Responsibilities:

Demand Generation: Plan, launch, and optimize multi-channel marketing campaigns to generate high-quality leads (email, webinars, paid social, partnerships).
Content Marketing: Develop high-impact content (case studies, blogs, whitepapers, customer success stories) that speaks to the needs of accounting and finance professionals.
SEO & Website Management: Improve organic traffic and manage conversion-focused landing pages.
Event & Community Engagement: Coordinate LuminaData’s presence in industry events, online communities, and partnership webinars.
Product Marketing Support: Collaborate with the product team to craft messaging, positioning, and launch plans for new features and updates.
Metrics & Reporting: Own marketing KPIs, analyze campaign performance, and report learnings to the founding team.
Customer Persona Research: Continuously refine ideal customer profiles (ICPs) by working closely with sales and customer success teams.

What We’re Looking For

3–5 years of experience in B2B marketing, preferably in SaaS or fintech.
Proven track record of running successful demand generation campaigns.
Excellent storytelling and content creation skills.
Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) and analytics platforms (e.g., GA4, Mixpanel).
Creative, data-driven, and able to thrive in a fast-paced, startup environment.
Bonus: experience marketing to finance and accounting personas.

Why Join LuminaData