Director of Marketing (Remote)

Description:

Exempt - Full-time

Schedule: Monday to Friday

This role is remote (Occasional travel may be necessary - up to 20%)

**
Summary**

Position Overview: We are seeking an experienced and strategic Director of Marketing to lead Lumata Health’s marketing initiatives. This leader will develop and execute comprehensive marketing strategies that address both patient and practice audiences, ensure consistent branding, and support cross-functional needs across the organization. The Director of Marketing will play a critical role in driving patient engagement, building trust with practices, and elevating Lumata Health’s overall brand presence.

**
Essential Functions**

Cross-Functional Marketing

• Develop a comprehensive marketing strategy aligned to organizational and growth goals, including campaign plans and proposed budget to accomplish key metrics.
• Establish a marketing dashboard; understand and analyze metrics to make data-driven decisions on marketing tactics.
• Establish and maintain brand guidelines, including a style guide, presentation templates, and an icon/image library for use across the entire company.
• Lead marketing efforts for recruiting, organizational development, conferences, and media presence.
• Develop personas and boilerplate language to unify internal and external communications.
• Strengthen Lumata Health’s digital presence including website, content, email, SEO, social media, and other channels.
• Establish and manage public relations strategies and execution.
• Work cross-functionally with product, sales, and operations teams to align marketing initiatives with company goals.
• Guide and mentor the marketing team and/or agency partners, fostering a collaborative and results-driven environment while aligning efforts with the company’s mission and strategic goals.
• Participate as a key member of the leadership team, collaborating with other leaders to drive cross-functional initiatives and ensure alignment across departments.

Practice Marketing

• Define and implement two end-to-end branding strategies: white-labeled and co-branded.
• Develop a branding kit to ensure consistent materials are present in clinics before launch.
• Work with Customer Success team to audit clinic materials regularly and establish systems for easy access and restocking.
• Partner with the Customer Success team to increase awareness of Lumata Health within practices.
• Create digital resources and campaigns to support practices in their communications with patients.
• Launch a "surprise and delight" campaign with targeted branded gifts for key stakeholders.

Patient Marketing

• Develop and implement marketing strategies to reduce patient churn and confusion.
• Partner with Enrollment team leadership to provide marketing strategy for re-engaging “cold” leads.
• Evaluate patient materials across the entire patient journey and redesign as needed.
• Conduct and integrate patient testimonials across communication touchpoints. ? Assess myVisionTrack (mVT) vision monitoring app marketing plan and provide strategic guidance, in collaboration with mVT Program Manager.
• Audit patient journey and ensure consistent and compelling messaging across the entire patient journey.
• Collaborate with Customer Success Team to address patient questions escalated from practices, reinforcing trust and credibility.
• Analyze patient engagement data and use insights to refine marketing efforts.

Requirements:

Required Skills

• Proficiency in CRM, marketing automation, content creation tools, and SEO/SEM strategies.
• Strong strategic thinking with the ability to translate business objectives into actionable marketing plans.
• Exceptional communication skills and attention to detail
• Proficiency in branding, digital marketing, and performance analytics
• Ability to build and manage a high-performing marketing team
• Collaborative mindset and experience working with cross-functional teams

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, Communication, Healthcare Administration or a related field, or equivalent experience
• Proven track record in a senior marketing leadership role, ideally in healthcare, technology, or a related field.
• Experience with B2B and B2C marketing strategies, including patient and practice marketing

Physical Requirements

• Must have a home office or HIPAA-compliant workspace
• Prolonged periods of standing, sitting at the desk and working on a computer
• Must be able to hear, speak, call and virtually meet

Work Environment

In order to perform the essential functions of this job, you must have a dedicated remote workspace, and a wireless connection with a minimum of 50 Mbps of download speed and 10 Mbps of upload speed of dedicated internet bandwidth for each person working from home; the workspace is private and has low to no noise level as you will be on phone calls with patients. It is very important that your workspace is HIPAA compliant; your company issued laptop/pc must maintain visibility that only you can access as you'll be handling patient data. You are also expected to have your camera on during virtual meetings, therefore, you must be in a designated workspace/room for privacy.

The above statements are intended to describe the essential functions of the job being performed by the employees assigned to this classification. The duties and responsibilities listed are not to be construed as an exhaustive list of all duties, responsibilities and skills required. All employees may be required to perform duties outside their normal responsibilities from time to time, as needed. With the evolution of the organization and this role, the responsibilities of this position may change at any time.

Who we’re looking for:

• Mission driven
• Curious
• Loves learning and developing skills
• Team player (though we understand you need focus time, too)

Why Join Us? At Lumata Health, you’ll be part of a forward-thinking team that is dedicated to reshaping the future of healthcare. We offer comprehensive benefits, and opportunities for professional development. Join us in making a significant impact on patient care and engagement.

**
Benefits**

At Lumata Health, we know you are more than just an employee. As we grow, so will our benefits package. We hope you’ll be a part of that growth!

• Medical, Dental and Vision
• Paid time off
• Parental leave
• ... more additional benefits

Our Culture

At Lumata, we foster a dynamic, inclusive, and supportive remote work environment. We prioritize trust, collaboration, and continuous learning, ensuring a healthy work-life balance.

Collaboration: Stay connected through regular team meetings and open communication.

Inclusivity: A diverse team where everyone feels welcome and valued.

Fun Culture: Engage in chats centered around health, wellness, celebrations, and more.

Recognition: Regular feedback, performance incentives, and growth opportunities.

Join Lumata and be part of a forward-thinking, remote-first team where your contributions make a difference, and your well-being is prioritized.

We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. If you need assistance or an accommodation due to a disability, you may contact us at: hr@lumatahealth.com (no unsolicited resumes please). Applicants must submit an application with Lumata Health to be considered for the position.

Important Notice:

This position does not require a credit report or the submission of any financial information during the application process. Official communications regarding applications and positions will only be sent from an email address ending in **@**lumatahealth.com. If you receive any communication about your application from an email not ending in **@**lumatahealth.com, it is fraudulent. Below are some website options where you can report such activity: consumerfinance.gov, reportfraud.ftc.gov, ic3.gov, https://www.usa.gov/where-report-scams

Please be advised that Lumata Health only accepts resumes for compensation from agencies that have a signed agreement with Lumata Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Lumata Health. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Disclaimer:
This job description is subject to change based on business needs, advancements in regulations, and workflow adjustments. Continuous review and adjustments will be made to ensure alignment with the company's goals and objectives.