Community Marketing Lead, Italy & Spain (Milan or Madrid Based)

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Community team at lululemon is responsible for creating, developing and executing regional marketing strategies that inspire and connect key stakeholders, building brand awareness, brand familiarity and brand love across our key markets.

The Community Marketing Lead is a people and wellbeing industry leader whom collaborates with key stakeholders and partners to create and implement localised marketing strategy that supports overall brand marketing tactics to acquire new guests.

Core Responsibilities

• Deliver quarterly elevated community programming and experiences through local run, train and yoga partners across key cities in Italy and Spain at key brand campaign and/or cultural moments on the calendar.
• Act as the marketing relationship holder for the most premium and relevant gyms, studios, run clubs and shopping centres to design and manage bespoke partnerships to grow awareness, seed our core products, and acquire new guests.
• Project manage the 360-marketing strategy for New Store Openings and New Market Entry, delivering the strategy and executing in close collaboration with cross-functional partners to drive the retail business.
• Directly coach the store teams, facilitating quarterly strategy meetings and campaign enrolment sessions to build long-term brand equity and support delivering on brand marketing objectives in Spain & Italy
• Oversee and support the Local Ambassador pipeline and program approval process.
• Act as the local lululemon representative, identifying, building and maintaining lasting relationships with local key opinion leaders, Ambassadors, gyms, studios, athletes and more.
• Act as the regional source of truth for strategic insights on the Spain & Italy market
• Manage strategic materials, budgets and reporting tools

Qualifications

• 5+ years of experience in multi-channel marketing and events (Sports marketing experience preferred)
• You have a passion for movement and view wellbeing as a way of life.
• An existing network within the wellbeing and fitness community is preferred.
• Proven experience of creating marketing plans with proven results
• Written, presentation and verbal communication skills
• Fluent in English and either Italian or Spanish (proficiency in both an asset).

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The hiring range for this position varies by market:

Spain: €41,980 – €55,100 annually

Italy: €41,820 – €54,890 annually

The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

workplace arrangement

This role is classified as Remote – Field Based under our SSC Workplace Policy (see SSC Workplace Program youlu page for an overview):

Remote – Field Based

Field/Community-based work is necessary or important within a designated area, with relevant travel required.