CRM/Email Marketing Strategist

Dear Future Strategist,

We're a 15-person agency driving $500M in email/SMS revenue for DTC brands. We're growing fast and need another strategist who can own retention channels for multiple high-growth clients.

This Role IS For You If:

• You know why "30% revenue from email" is a meaningless benchmark without context
• You understand that email performance starts with the offer/angle/positioning, not the creative
• You get frustrated when you see brands sending daily blasts to their entire list or running birthday flows that generate $100/month
• You use cohort data to identify repurchase patterns, segment high-value customers, and time your flows based on actual buying behavior and not generic best practices
• You can explain how your work contributed to a brand's growth with specific numbers, not vague claims

This Role Is NOT For You If:

• You think a 40% open rate is success (while conversion rates tank)
• You want to build 20 automations when 6 excellent ones would perform better
• You believe subject line testing is more important than offer testing
• You're satisfied being a Klaviyo button-pusher who waits for client direction
• You measure success by how many campaigns you sent rather than the revenue they generated

What You'll Actually Do:

Own Retention Strategy for 2-6 ecommerce brands ($5M-50M+ annual revenue)

You'll develop and execute email & SMS strategies that drive measurable revenue growth while maintaining healthy list engagement. You're not just launching campaigns—you're architecting retention systems.

Strategy & Content

• Proactively own the strategic direction for your managed brands (develop strategies for subscriber acquisition, activation, engagement, and retention)
• Work with our copywriters, designers, and project managers to bring your strategies to life
• Build complex automated flows and advanced segments in Klaviyo adapted to the business and customer journey
• Push back (diplomatically but firmly) when clients suggest tactics that won't work, using data to offer better alternatives

Performance & Analytics

• Own the performance of email & SMS channels
• Be accountable for email/SMS revenue and list health - you'll create performance, list, and engagement analyses and reports, and present them to clients and leadership
• Build hypotheses and run experiments

Client Communication

• Integrate seamlessly into client marketing teams
• Ensure they understand how email & SMS contribute to broader business goals
• Propose experiments and content plans proactively (don't wait to be told what to do)

The Technical Stuff You Should Know:

Required:

• 3+ years hands-on Email & SMS Marketing for ecommerce brands
• 3+ years building complex segmentation, automated flows, and conditional triggers in advanced platforms
• Deep enterprise email/SMS experience in Klaviyo is preferred
• Personally managed accounts generating $500K+ in email/SMS revenue
• Strong data analysis and reporting skills
• Fluent in ecommerce metrics: LTV, repurchase rate, CAC, contribution margin
• Excellent written and spoken English

Nice to Have:

• Experience with Recharge, Yotpo, Attentive, Postscript, Rebuy
• Other digital marketing experience (ads, CRO, retention programs)
• Knowledge of tools like Looker Studio, Google Analytics, TripleWhale, Lifetimely, or similar

What Makes You Right for This:

• Proactive³ - You anticipate problems, propose solutions, and take ownership
• Data-driven but business-minded - You understand the story behind the numbers, not just the spreadsheet
• Direct and personable - You communicate clearly without BS, but you're warm and collaborative
• Self-managed - You work well remotely, stay accountable, and don't need hand-holding
• High integrity with humor - You take the work seriously but don't take yourself too seriously

The Practical Details:

Job Type: Fully remote contract position

• Start: 20 hrs/week
• Can grow to: 30-40 hrs/week within 3-6 months (Open to full-time from day one for exceptional fits)
• Schedule: Must overlap 9am-1pm PST daily (sorry, Asia/Oceania-based candidates won't be considered)
• Comp: Competitive for experience level (discussed in interview)

Why Work With Us:

• Small team, big ownership - We're ~15 people across California, Canada, Serbia, Georgia, Brazil, and beyond. You'll own your projects, not execute someone else's checklist.
• We prioritize people - Despite being an agency, we put team over clients and growth-for-growth's-sake.
• You'll actually learn - Work with 8- and 9-figure brands tackling real strategic challenges.
• Real, no-BS culture - We're direct, fun, down-to-earth people.
• Growth path - This role can evolve into team management/leadership.
• Perks: 100% remote, annual team retreats in cool places, work with amazing brands, paid time off after one year.

About Luck & Co:

We're a fast-growing ecommerce marketing agency serving 8- and 9-figure US and Canadian brands. Here's our website. We do email & SMS marketing—that's it. We've chosen to be specialists, not generalists.

Ready to Apply?

In your application: Only tell us about relevant experience that positions you to excel in this role - email & SMS strategy for ecommerce brands in Klaviyo. We want to hear about the strategic, creative, and analytical aspects of your work.

Apply here: https://forms.clickup.com/8426227/f/814qk-19197/WXSSGQ9BV6FTX4C62F

Notice on Reference Checks:

We've found that past working relationships are the best predictors of future success. We reserve the right to contact managers, direct reports, and colleagues at your previous employers for references. To be clear: we will never contact anyone at your current employer without your permission—only past employers. Questions? Let us know in advance.