Mid-Level Social Media Manager - 154426-1

About The Job Mid-Level Social Media Manager - 154426-1

Job Title: Mid-Level Social Media Manager - 154426-1

Note: Candidates must be authorized to work in the United States.

Candidates with previous experience at Microsoft Corporation as a full-time employee (FTE) or contractor are preferred.

Summary

We are seeking a full-time Social Media Program Manager to help be the social voice for Minecraft. In this role, you will partner with our Community Management team and Operations pillar to help manage and grow our owned social media channels, create, and implement social strategies and campaigns, and engage with players and brands, and influencers on our social media platforms.

In the role of Social Media Manager, you will report to our Organic Social Campaign Lead. Your focus will be on ideating concepts for the main Minecraft social channels, managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring (including potential for light moderation duties) as well as working with the Minecraft campaign team to promote campaigns and game updates in a social-first manner.

We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with Minecraft, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media)

Job Responsibilities

• Design and implement social media strategy that resonates with our diverse and global audience and aligned with Minecraft's overarching brand, tone of voice, and social strategy.
• Define channel priorities and set goals/targets aligned to business goals and audience insights.
• Create social media campaigns for key beats in partnership with our Marketing, PR and Game teams.
• Host content ideation and team brainstorms.
• Generate and publish social content and engage with audiences daily.
• Curate user generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.
• Provide strategic recommendations and support for the Minecraft Creative Team in conceptualization and execution of assets for social media.
• Manage the day-to-day operations of Minecraft social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, filling any moderation gaps, creating, and scheduling social media copy, and regular reporting of performance, social listening themes and learnings.

Candidate Requirements

• Years of Experience Required: 5 overall years of experience in the field.
• Degrees or certifications required: No degree is required to be eligible for this role.
• Disqualifiers: Candidates with multiple gaps in work and job hopping will not be eligible for the role.

Best Vs. Average

• The ideal resume would contain significant social media experience and gaming/education industry experience.

Additional Requirements

• 5 years of experience in social media strategy planning, goal setting, and implementation.
• Minecraft knowledge and experience is highly preferred.
• Experience managing high volume social media channels for well-known video game publishers, video game equipment manufacturers or similar organizations within/supporting gaming sector is mandatory.
• Exceptional knowledge of social media, which means you stay up to date with new trends and features.
• Understanding of community engagement and audience strategy
• Ability to influence without authority.
• Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
• Copywriting experience for social media and an ability to easily adapt to tone of voice.
• Excellent data analysis and storytelling skills

TOP OF 3 HARD SKILLS REQUIRED + YEARS OF EXPERIENCE

• Minimum 5 years' experience with major game publisher(s).
• Minimum 5 years' experience with analytical ability (can drive insight into action).
• Minimum 5 years' experience in a social media role.

Hard Skills Assessment

• Expected Dates that Hard Skills Assessments will be scheduled: ASAP.
• Hard Skills Assessment Process: The assessment process will include 2-3 HSA rounds with the Microsoft sponsor and a team member.
• Required Candidate Preparation: Candidates should have prior experience prepared prior to the assessment.