Senior Marketing Executive Role

At LQA, we’ve been at the forefront of global luxury hospitality for over 20 years. In close partnership with the industry, we define and set the gold standard for luxury service, supporting more than 3,000 of the world’s finest hotels across 130+ countries in delivering exceptional guest experiences.

Our clients include Bulgari, Armani, LVMH, Raffles, Four Seasons, Fairmont, Mandarin Oriental, Aman, Six Senses, Rocco Forte, Pan Pacific, Jumeirah, Corinthia, Orient Express, and many more.

We’re renowned for our anonymous guest service assessments, where our team visits and stays undercover as a regular guest to evaluate the experience and service across over 1,000 touchpoints, providing hotels with comprehensive insight into their performance. In addition, we deliver industry-leading hospitality training that equips hotel teams with the skills, knowledge, and confidence to consistently deliver world-class service.

Expanding our reach and impact, we’ve recently launched a mobile app and have opened ACADEMY by LQA, offering immersive, in-person training within our purpose-built and fully immersive, simulated luxury hotel environment.

LQA is in a significant phase of growth, growing by over 30% year-on-year with no signs of slowing.

OVERVIEW OF THE ROLE

We're seeking a results-driven Senior Marketing Executive to lead our organic LinkedIn marketing efforts and manage relationships with our PR and paid advertising agencies. This role combines strategic thinking with hands-on execution, requiring someone who thrives in a performance-focused environment.

Our marketing team serves as the digital hub for the entire LQA group of brands, operating as a full-service marketing engine that adapts to the evolving needs of our business. We maintain a responsive approach to continuous and evolving brand, communication, and digital needs across the LQA group. Rather than waiting for perfect conditions or complete information, we prioritise progress and iterative improvement, empowering team members to make autonomous decisions that keep momentum moving forward.

As our Senior Marketing Executive, you won't just be executing campaigns, you'll be an empowered decision-maker at the heart of our marketing operations, actively shaping impactful initiatives and driving meaningful collaboration with both external partners and internal stakeholders across the LQA group.

YOUR PRIMARY RESPONSIBILITIES

Content & Social Media Management

• Execute organic LinkedIn marketing strategy with 3-5 posts per week
• Engage in community management and client account engagement
• Develop and maintain a continuous content production engine covering planning, creation, scheduling, and performance analysis
• Monitor and respond to weekly and monthly KPIs, making creative adjustments to optimize performance
• Coordinate with paid ads agency to manage dozen+ ad variations monthly

Agency & Partnership Management

• Manage day-to-day relationships with PR agency and paid advertising partners
• Ensure seamless collaboration and communication across all external partners
• Drive campaign alignment and performance optimization across channels

Performance & Analytics

• Track, analyse, and report on marketing performance metrics
• Implement iterative improvements based on data insights
• Maintain focus on measurable outcomes and ROI

ATTRIBUTES AND SKILLS TO SUCCEED

Key skills or experience

Project Management Expertise

• Confidently plans, tracks, and delivers multi-phase campaigns using tools like Monday.com or Asana.

Strong Digital Marketing Foundation

• Familiar with executing campaigns across platforms (LinkedIn, email, CMS), with attention to performance and consistency.

Copywriting & Content Editing Skills

• Able to write and refine clear, compelling marketing copy for ads, emails, landing pages, and social media.

Creative Briefing & Asset Oversight

• Skilled in briefing designers and agencies, reviewing outputs, and ensuring visual alignment with brand guidelines.

Stakeholder & Agency Coordination

• Comfortable working with internal teams and external partners—keeping communication clear and deliverables on track.

Analytical Thinking

• Can interpret campaign data and extract actionable insights using tools like Google Analytics or LinkedIn Insights.

Paid Social Media Experience

• Understands the basics of paid campaign setup, performance metrics (CTR, CPC), and optimisation—especially on LinkedIn.

High Attention to Detail

• Ensures quality and consistency across all assets, communications, and marketing outputs.

Relevant Industry Background (Bonus)

• Experience in luxury, hospitality, or B2B marketing environments is highly advantageous

Personal Attributes

Autonomous Decision-Maker

• You'll take ownership of key marketing functions and make independent decisions that drive projects forward

Performance-Oriented

• Strong analytical mindset with ability to monitor KPIs and adjust tactics based on results

Adaptable & Proactive

• We value progress over perfection—your initiative and ability to find solutions in changing circumstances is crucial

Collaborative Partner

• Experience working effectively with external agencies and internal stakeholders.

ROLE CHARACTERISTICS

You will be an empowered decision-maker at the heart of our marketing operations, actively shaping impactful campaigns and driving meaningful collaboration. We're looking for someone who can balance strategic thinking with tactical execution, operating with minimal oversight while maintaining alignment with broader marketing objectives.