Director, Marketing Analytics

Description

About Lovesac

We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About Our Culture

At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About The Role

As the Director of Marketing Analytics, you will architect and lead a best-in-class analytics function that empowers the business to make courageous, insight-driven decisions. You will help steer the company’s direction by translating complex data into actionable insights and foresight, influencing executives with truth well-told, and building the infrastructure that allows analytics to be a competitive advantage.

This is a high-impact leadership role that requires sharp analytical horsepower, strong executive presence, and the ability to both challenge and align cross-functional leaders. Your work will not only inform near-term marketing investments but also illuminate long-term growth paths for Lovesac as we continue to scale. This role reports into FP&A and is matrixed into Consumer Insights (Marketing).

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do

Lead & Inspire with Data-Driven Foresight

• Lead the marketing analytics function while delivering insights with clarity, courage, and strategic relevance.
• Provide actionable foresight that influences company-wide decisions on marketing, brand, product, and financial planning.
• Challenge leaders respectfully but candidly — ensuring assumptions are tested and strategies are grounded in truth and opportunity.

Analytics that Drive Growth

• Own the design and implementation of marketing measurement frameworks including:

• Multi-touch attribution and media mix modeling.

• Customer acquisition and retention analysis.

• Campaign and channel ROI.

• New product forecasting and volume modeling.

• Partner with your home function of FP&A to align forecasts with financial outcomes and investment strategies.

• Translate data into storytelling that moves executive decision-making.

Cross-Functional Influence

• Act as a strategic partner to Marketing, Consumer Insights, and FP&A, providing fact-based recommendations that drive topline growth and margin optimization.
• Bring clarity to brand and communications performance, uncovering the “why” behind shifts in demand and consumer behavior.
• Drive a culture of decision-making rooted in analytics and insights across the organization.

Team Leadership & Capability Building

• Build a scalable analytics infrastructure, leveraging best-in-class tools, methods, and data partnerships.
• Recruit, coach, and develop high-performing analytics talent when or if we scale the marketing analytics function.
• Establish clear standards for data quality, governance, and reporting to ensure consistency and credibility of insights.

Who You Are

Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters

Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric

Our Lovesac Core Competencies: Builds Customer Centricity, Drives Remark-able Results, Collaborates Effectively, Makes Good Decisions, Demonstrates Self-Awareness

Qualifications

• Bachelor’s degree required, MBA or advanced degree in Analytics, Economics, Statistics, or related field preferred.
• Experience in furniture, home goods, lifestyle, or other high-consideration consumer categories preferred.
• Background in omnichannel retail preferred.
• 10+ years of progressive experience in marketing analytics, data strategy, or related fields within consumer, retail, or eCommerce industries.
• Proven track record of building and leading analytics teams that influence senior leadership decisions.
• Deep expertise in marketing measurement (attribution, mix modeling, forecasting) and consumer analytics.
• Experience integrating insights into financial planning processes (partnering with FP&A a strong plus).
• Strong executive communication skills — able to distill complex analytics into crisp, influential narratives.
• Courageous candor — comfortable challenging assumptions and guiding leaders toward better decisions.
• Demonstrated ability to balance strategic foresight with tactical execution.
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
• Additional travel requirements – for business purposes
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Full Time Benefits*

• Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.
• Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents. Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.

Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity),, pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law.

Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law.

Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role.

Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Accommodations@lovesac.com.