Marketing Specialist

We are searching for a data-obsessed, creative, and analytical Performance Marketing Specialist to drive customer acquisition through high-ROI paid campaigns. You will work closely with our Growth and Content teams to execute, optimize, and scale our performance marketing across Meta, Google, LinkedIn, and more.

We’re growing fast and need someone who knows how to test quickly, spend wisely, and win consistently.

Key Responsibilities

Manage day-to-day execution of paid acquisition campaigns (Meta, Google, LinkedIn)

Design, test, and optimize ad creative, landing pages, copy, and offers

Improve funnel performance from first click through MQL/SQL handoff

Collaborate with growth, content, and product to align ads with customer journeys

Own and report on KPIs like CTR, CPC, ROAS, CAC, LTV, and lead quality

Continuously experiment with new ad formats, targeting, and emerging channels

Conduct competitive analysis and audience research

You Might Be a Fit If You:

Have 3–5 years of experience running paid campaigns (preferably for B2B SaaS, HR tech, or health/wellness products)

Have a strong command of Meta Ads, Google Ads, and LinkedIn Ads

Are proficient in analytics tools (GA4, Looker Studio, or equivalent)

Can write or edit effective ad copy and guide visual creatives

Understand full-funnel strategy from TOFU to conversion

Are both analytical and creative, and love uncovering insights from data

Are results-driven and thrive in a startup or high-growth environment

Bonus Points

Experience scaling ad budgets efficiently from <$5K/month to >$20K/month

Familiar with retargeting flows and ad-based lifecycle marketing

Experience in B2B verticals such as HR software, wellness tech, or coaching

Familiar with tools like Notion, Pipedrive, Brevo, Webflow, or Canva

Have managed paid campaigns for a product-led growth company

What You’ll Get

A high-impact role in a fast-growing startup where your work directly drives growth

Room to test, iterate, and scale your own playbooks

Collaborative team with strong growth, product, and content functions

Competitive salary + performance bonuses

Flexible remote work and wellness-focused benefit