Head of Growth Marketing

TSENTA — Head of Growth Marketing

Remote, India | Full-Time | First Marketing Hire | YC S26 Startup

About Tsenta (US based client)

Tsenta is a YC-backed desktop app that automates job applications for students and job seekers in the US.

• Runs entirely on the user's device with full transparency
• Supports 12+ platforms including Workday, Lever, and Greenhouse
• Founded by two international students who applied to 3,000+ jobs manually
• Product is live, users are landing interviews
• Free to start, $9.99/month for Pro

We need someone in India who understands tech products, knows how growth actually works, and can single-handedly take Tsenta from early traction to its next phase.

The Role

You are the entire growth marketing function. No team to manage. No playbook to follow. No agency to babysit.

• You build every acquisition channel from scratch
• You run every campaign yourself
• You track every metric daily
• You report directly to both founders

This is not a delegation role. This is for someone who has personally written the posts, edited the videos, launched the ads, and watched the numbers move because of their own work.

What You Will Own

🎬 Short-Form Video Content

• Find, brief, and manage UGC creators
• Negotiate pricing and content deals
• Turn best-performing organic TikToks and Reels into paid Spark Ads and Meta Dark Posts
• You decide what gets boosted and what gets killed

💬 Reddit as a Growth Channel

• Write authentic posts in r/cscareerquestions, r/OPT, r/F1Visa, and similar communities
• Set up keyword monitoring and respond fast
• Lead with value. Never sound like a marketer

🤝 Affiliate Program (Built From Zero)

• Recruit SEO bloggers ranking for "best job application tools," "LazyApply alternative," etc.
• Recruit LinkedIn and YouTube creators who speak to CS students
• Set up tracking via Rewardful
• Negotiate 20% to 35% commission tiers
• Focus on the top 20% of partners who actually drive signups

🎓 Campus Ambassador Network

• Recruit 20 to 50 student reps at US universities with large international student populations
• Create their toolkit: Discord posts, WhatsApp messages, email templates, demo videos
• Run weekly calls and build a leaderboard with real incentives

📢 Paid Social Advertising

• Run Meta Ads and TikTok Ads using only content that already went viral organically
• Cost per signup above $3? Pause it
• Above $5 after $300 spend? Kill it. Move the budget. No exceptions

✍️ SEO and Content

• Write and publish comparison pages (Tsenta vs LazyApply, Tsenta vs Simplify)
• Create how-to guides and landing pages that rank and convert

🔄 Referral System

• Work with engineering to design in-app referral triggers
• Post-application success screens, onboarding emails, upgrade prompts
• Goal: 15% to 20% of new signups from referrals

📊 All Growth KPIs

• Cost per signup
• Trial-to-paid conversion rate
• Referral percentage
• Affiliate revenue share
• Ambassador activation rate
• Weekly signup velocity
• You track these daily, not monthly

What We Are Looking For

✅ You have grown a product from near-zero before. Not by managing people. By doing the work yourself.

✅ You think in funnels, not campaigns. You understand the full path from first impression to paid conversion and you obsess over where people drop off.

✅ You write like a real person. Your Reddit posts do not get flagged. Your copy does not read like a template. You can DM a college student and cold email a YouTube creator in the same hour.

✅ You are ruthlessly data-driven. You set cost thresholds, check them every day, and reallocate without emotion. Every channel earns its budget or loses it.

✅ You understand the audience. You know what an F-1 visa is. You understand why international students apply to 200+ jobs per cycle. You get why privacy and on-device processing matter.

✅ You are a self-starter. No one needs to remind you what to do next. You see a gap, you fill it. You treat the company's budget like your own money.

✅ You understand the tech product ecosystem. You know how desktop apps work, what an ATS is, and you are comfortable with Mixpanel, Google Analytics, ad platforms, and affiliate dashboards.

Nice to Have

• Experience marketing a desktop app (understanding the mobile discovery to desktop download challenge)
• Experience setting up Rewardful, PartnerStack, or a similar affiliate platform from scratch
• A personal following on LinkedIn, Twitter/X, or TikTok. Or experience building one for a brand
• Experience working with UGC creators or influencer relationships at scale
• Familiarity with the US university system, international student communities, or the job search space
• Basic working knowledge of HTML/CSS and comfort with analytics tools

What You Get

💰 Competitive salary benchmarked to YC startups hiring in India, plus meaningful equity. You are building this with us, not for us.

🎯 Complete ownership of growth. Zero middle management. Direct line to both founders every day.

🏗️ First marketing hire impact. Every system you build, every channel you open, every playbook you write becomes the foundation.

🌐 Access to the Y Combinator network. Founder community, office hours, and a peer group of people building serious products.

How to Apply

📩 Email founders@tsenta.com Subject: "Head of Growth — [Your Name]"

Tell us two things:

1. The scrappiest growth win you have ever pulled off. What you did, what it cost, and what happened.
2. Why Tsenta is the thing you want to build next.

Link your portfolio, past campaigns, or content if you have it. If you do not, that is fine. We care about what you have done, not how you package it.

Tsenta is backed by Y Combinator (S26). We are an equal opportunity employer.