Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Remote / Hybrid

Experience Required: Minimum 5+ Years

Employment Type: Full-Time

About the Role

We are seeking a highly skilled Performance Marketing Specialist with proven expertise in running and optimizing paid campaigns, building marketing automation workflows, and integrating tools to scale business performance. The ideal candidate will be a Meta Ads Expert, and have hands-on experience with GoHighLevel (GHL), Zapier, Make (Integromat), and end-to-end workflow automation.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other platforms.
• Develop strategies to improve ROAS, CTR, and conversion rates.
• A/B test creatives, audiences, and bidding strategies for performance improvement.
• Automation & Integrations
• Build and manage workflows in GoHighLevel (GHL) for lead nurturing, follow-ups, and funnel automation.
• Create and maintain automation processes using Zapier and Make (Integromat) to integrate CRMs, ad platforms, and marketing tools.
• Troubleshoot and optimize automation workflows for efficiency.
• Tracking & Reporting
• Implement pixel tracking, UTM parameters, and conversion APIs for accurate attribution.
• Monitor KPIs and create performance reports with actionable insights.
• Analyze data to identify growth opportunities and areas for improvement.
• Collaboration & Creative Input
• Work closely with the creative team for ad copy, graphics, and video content aligned with campaign goals.
• Collaborate with sales and product teams to ensure marketing strategies align with business objectives.

Key Requirements

• 2+ years of proven experience in performance marketing.
• Expert-level skills in Meta Ads campaign management.
• Hands-on experience with GoHighLevel (GHL).
• Proficiency in Zapier and Make (Integromat) workflow automation.
• Strong understanding of lead funnels, CRM integrations, and marketing automation best practices.
• Ability to analyze data, generate insights, and make data-driven decisions.
• Familiarity with attribution models, tracking tools, and conversion rate optimization (CRO).

Nice-to-Have Skills

• Google Ads and LinkedIn Ads experience.
• Basic HTML/CSS for landing page tweaks.
• Knowledge of API connections and webhooks.
• Email marketing automation experience.

What We Offer

• Competitive salary package.
• Remote flexibility.
• Opportunity to work with a fast-growing, innovative marketing team.
• Continuous learning and upskilling opportunities