Marketing Director

Director of Marketing

Location: Remote / Global

Reports to: CEO

Position Type: Full-time (contractor)

About the LoRa Alliance®

The LoRa Alliance is one of the fastest-growing technology alliances in the world, building and driving the global adoption of the LoRaWAN® open standard for low-power, long-range, deep-coverage IoT networking. Our technology is already playing a critical role in the digital transformation of our planet, powering innovations that connect industries, cities, and communities at scale. With 350+ member companies worldwide, we are shaping the future of Massive IoT by enabling sustainable solutions that create value for people, businesses, and the planet.

About the Role:

We are seeking an experienced and visionary Director of Marketing to lead the LoRa Alliance’s global marketing and communications strategy. This role will be responsible for positioning LoRaWAN as the leading technology for Massive IoT, strengthening the Alliance’s brand, and driving membership value through impactful marketing programs.

The Director of Marketing will work closely with executive leadership, the Marketing Committee, member companies, and industry stakeholders to amplify our message, expand awareness, and support growth.

Key Responsibilities:

• Strategic Leadership: Define and execute a comprehensive global marketing strategy aligned with the Alliance’s mission, vision, and business goals.
• Budget Planning: Develop, manage, and optimize the marketing budget to ensure maximum impact and ROI.
• Team Management: Lead, mentor, and develop the marketing team to deliver high-quality results and foster professional growth.
• Membership Growth & Retention: Drive initiatives to attract new members, strengthen engagement with existing members, and highlight the value of Alliance participation.
• Brand & Messaging: Ensure consistent positioning and messaging across all channels, highlighting LoRaWAN’s strengths and success stories.
• Content & Campaigns: Lead creation of high-impact content (press releases, case studies, blogs, white papers, videos, social campaigns) that showcase LoRaWAN adoption and innovation.
• Events & PR: Oversee Alliance participation in global industry events, manage PR agencies, and develop earned media opportunities.
• Member Engagement: Partner with member companies to highlight deployments, foster marketing collaboration, and actively drive member participation in Alliance marketing initiatives.
• Committee Support: Provide guidance and coordination to the Marketing Committee, ensuring alignment with overall strategy and enabling productive collaboration.
• Digital & Social: Drive digital marketing programs to grow awareness, engagement, and thought leadership across LinkedIn, web, newsletters, and other platforms.
• Analytics & ROI: Establish KPIs, track campaign performance, and continuously improve marketing effectiveness.

Required Qualifications:

• 10+ years of marketing leadership experience, preferably in technology, IoT, or telecom sectors.
• Proven track record in developing and executing global marketing strategies.
• Experience managing and developing marketing teams, with a history of leading cross-functional initiatives across globally distributed organizations.
• Strong experience in PR, content marketing, digital channels, and event management.
• Excellent communication, storytelling, and relationship-building skills.
• Fluent in English, both written and verbal; additional languages are a plus.
• Demonstrated success working with globally distributed teams across time zones.
• Experience working in an alliance, association, or multi-stakeholder ecosystem is a plus.
• Ability to thrive in a fast-moving, collaborative, and international environment.
• Willingness and ability to travel internationally.

Why Join Us?

• Lead marketing for a globally recognized technology standard shaping the future of IoT.
• Collaborate with top companies across industries worldwide.
• Be part of a mission-driven organization committed to people, planet, and business.
• Flexible, remote-friendly role with global reach.