Head of Marketing

Head of Marketing Loop KSA

Jeddah, Saudi Arabia (On-site)

About Loop

At Loop, we tackle one of the most pressing challenges of modern society: waste disposal and unproductive accumulation. We exist to create positive environmental and economic impact through recycling and the efficient reuse of materials.

Our core mission is to transform waste disposal into a beneficial and profitable process for everyone involved. Operating within the circular economy, Loop generates revenue by reselling donated clothing to individuals, as well as to businesses and factories, enabling sustainable reuse at scale.

As Loop continues to grow across Saudi Arabia, marketing plays a critical role in educating the market, driving behavioral change, and building a trusted, recognizable brand.

The Role: Marketing Manager

We are hiring a Marketing Manager (Head-level) to lead and scale Loop’s marketing function. This is a strategic and execution-focused leadership role responsible for defining Loop’s marketing strategy, Go-To-Market (GTM) approach, and brand presence, while also managing performance-driven growth initiatives.

The Marketing Manager will lead the department, own targets, manage budgets, and directly impact lead generation and brand awareness across Saudi Arabia.

Reporting Line & Team Structure

●      Reports to: CEO

●      Manages the Marketing Department, including:

○      Senior Performance Marketing Specialist

○      Marketing Operations Specialist

○      Content Writer & BD Manager

○      Graphic Designer

This role is expected to actively lead, coach, hire, and-when necessary-make difficult performance decisions.

Key Responsibilities

Marketing Strategy & GTM

●      Define and own the end-to-end marketing strategy, GTM plans, and channel mix.

●      Develop clear positioning, messaging, and branding for Loop’s services.

●      Build and execute integrated campaigns to drive clothing donations and brand trust.

Growth & Performance Marketing

●      Own all lead-generation KPIs, with a strong focus on performance, conversion rates, and funnel optimization.

●      Reduce dependency on paid acquisition by increasing leads from organic and non-paid channels.

●      Oversee paid media strategy and performance, including budget ownership and optimization.

Leadership & Team Management

●      Lead, manage, and develop the marketing team to achieve ambitious growth targets.

●      Set clear goals, performance metrics, and accountability across the team.

●      Hire and scale the team as needed; make decisive people-management calls when required.

Analytics & Optimization

●      Deeply analyze marketing performance data to identify gaps and growth opportunities.

●      Review funnel metrics, channel performance, CTRs, and conversion rates.

●      Leverage tools such as CRM, analytics platforms, and tag management systems to inform decisions.

Content & Brand Building

●      Oversee content strategy across channels, ensuring consistent brand voice and messaging.

●      Ensure content effectively educates the market on sustainability, recycling, and Loop’s value proposition.

●      Strengthen Loop’s share of voice and brand awareness through social listening and market insights.

Key Success Metrics (KPIs)

●      Number of qualified leads generated per month (donation intent registrations).

●      Share of voice and brand awareness measured via social listening.

●      Percentage of leads generated from non-paid channels.

●      90-120 day impact targets:

○      20-30% increase in leads generated

○      20% improvement in conversion rates

○      10% increase in click-through rates

Must-Haves:

Non-Negotiables

●      Fluent Arabic.

●      Willingness to relocate to or be based in Jeddah.

●      Proven leadership experience managing and scaling marketing teams.

●      Strong decision-making skills.

●      Hands-on experience with performance marketing and paid advertising.

Experience & Background

●      Experience in early-stage or scaling companies.

●      Strong B2C background (e-commerce, retail, or consumer-facing platforms).

●      Demonstrated experience in:

○      Funnel and channel optimization

○      Paid ads and performance marketing

○      Marketing analytics and RevOps

○      CRM and analytics tools (e.g., Salesforce, HubSpot, Google Analytics, Tag Manager, or similar)

●      Solid content creation and content strategy experience.

Soft Skills

●      High ownership and accountability.

●      Strategic thinker with strong execution capability.

●      Comfortable working in fast-moving environments with direct CEO interaction.

●      Data-driven, analytical, and commercially minded.

Compensation & Benefits

●      Salary: Competitive Salary in SAR

●      Bonuses: Monthly performance-based bonuses tied to targets

●      Benefits: Medical insurance

Interview Process

1. Screening Interview with MawHub
2. Technical & Personality Interview
3. Final Interview & Culture Fit