With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.

LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.

TASKS:

Trade Marketing:

Closely cooperate with channels customers to perform marketing activities addressed to distributors, installers, and C&I customers to deliver maximum branding exposure.

Event Management:

Plan and execute industry events, trade shows, seminars, sponsorships and customers events to showcase LONGi Solar products and solutions.
Collaborate with sales teams to maximize lead generation and brand exposure at events.

Strategic Planning:

Support the development and implementation of comprehensive marketing strategies to achieve business objectives in the Eastern EU market.
Conduct market research to identify trends, competitive landscape, and customer preferences.
Collaborate with EU HQ and global marketing teams to align strategies and ensure consistency in messaging.

Brand Management:

Enhance and maintain the LONGi Solar brand presence in the Eastern EU market.
Support the development and implementation of branding initiatives to strengthen brand equity and recognition.
Ensure brand consistency across all trade marketing activities.

Content Development:

Create compelling and effective marketing content, including product collateral, case studies, whitepapers, and presentations.
Collaborate with product marketing teams to deliver all necessary commercial and marketing material necessary for the BU and related markets.
Manage the localization of global content to meet the specific needs of the Eastern EU market.

Digital Marketing:

Cooperate with EU HQ in the definition of digital marketing campaigns and in analysing campaign performance metrics and optimize strategies for improved results.

Collaboration and Communication:

Work closely with sales, product marketing, and global marketing teams to align strategies and achieve common goals.
Communicate marketing initiatives, reports, and insights effectively to internal stakeholders

QUALIFICATIONS:

Bachelor's degree in Marketing or a related field; Master’s degree is a plus
Proven experience in B2B marketing, preferably in the solar or renewable energy industry
Strong strategic thinking and analytical skill
Excellent written and verbal communication skills in both Chinese and English
Demonstrated ability to manage multiple projects and meet deadlines

Preferred Locations: