Marketing Operations Manager

About the Company

At Logile, everything we do is driven by one mission: help retailers run great stores. Our AI-powered platform enables grocers, convenience stores, and specialty retailers to optimize labor, forecasting, fresh production, and in-store execution, turning operational complexity into clarity across the four walls of the store. As Logile continues to scale globally, marketing plays a critical role in driving awareness, pipeline, and revenue. We are building a modern, data-driven marketing engine powered by automation, analytics, and AI, and Marketing Operations is at the center of that foundation.

About the Role

Logile is looking for a Marketing Operations Manager to own marketing technology, data, and processes that power predictable, high-quality pipeline. Reporting to the Senior Director of Demand Generation, this person will work closely with Sales, Marketing, and GTM leadership to ensure our marketing engine runs efficiently and that we can accurately measure the impact of our campaigns and marketing initiatives. This role will manage the marketing tech stack, lead lifecycle, campaign operations, reporting, and data quality while helping scale a modern, AI-enabled demand generation engine. This is a hands-on role ideal for someone who enjoys building structure, improving systems, and using data to drive smarter decisions.

Responsibilities

Marketing Technology & Systems

• Oversee the full marketing technology ecosystem, including HubSpot, Monday.com, AI SDR tools, enrichment platforms, webinar tools, and CRM integrations (Salesforce)
• Ensure clean, reliable data flow between marketing, sales, and customer systems
• Evaluate and implement new tools to improve efficiency and performance

Lifecycle, Lead Management & Process Design

• Collaborate with demand generation leadership to create and refine lifecycle stages, SLAs, scoring models, routing logic, and qualification rules
• Optimize and maintain lead flow processes to ensure seamless data movement between Marketing and Sales
• Manage lead scoring, grading, segmentation, and enrichment workflows
• Ensure tracking and alignment between marketing programs and sales pipeline goals

Campaign Operations & GTM Support

• Support execution of multichannel campaigns, events, webinars, and go-to-market programs
• Build workflows, automations, and campaign tracking inside HubSpot
• Maintain campaign naming conventions and attribution tracking standards
• Provide operational guidance, documentation, and training to internal teams

Reporting, Attribution & Analytics

• Develop and roll out attribution reporting across channels, regions, and campaign types
• Design and manage dashboards that provide real-time visibility into KPIs and performance
• Track pipeline contribution, conversion rates, campaign effectiveness, and marketing ROI
• Produce weekly reporting for marketing leadership and go-to-market teams
• Create data summaries and presentation slides for quarterly board and executive reviews

Data Quality, Enrichment & Compliance

• Manage integrations with enrichment and intent data providers
• Maintain data hygiene, deduplication, and compliance processes
• Support GDPR, data access, and deletion request procedures
• Ensure marketing data supports ABM, targeting, and pipeline development

Qualifications

• 2–4 years of experience in a Marketing Operations role
• At least 2 years of experience as a HubSpot administrator within the marketing automation platform
• Experience supporting B2B SaaS or enterprise technology organizations
• Background working with multichannel campaigns, events, and go-to-market programs
• Experience with enrichment tools, webinar platforms, and marketing tech integrations
• Strong attention to detail and ability to manage multiple systems confidently
• Comfort working in a fast-moving, scaling environment
• Ability to work autonomously while collaborating across teams
• Strong analytical, reporting, and problem-solving skills

Required Skills

• Experience with AI-driven marketing or SDR tools
• Experience with Salesforce integrations
• Experience with attribution modeling
• Experience with ABM or intent data platforms
• Experience building executive or board-level reporting
• Familiarity with BI or dashboard tools

Equal Opportunity Statement

Logile is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.