Marketing Strategist

The Job

Title: Marketing Strategist – Startup Growth Architect & Team Builder

Location: Remote

Type: Full-Time / Contract-to-Hire

Reports To: Co-Founder / CEO

The Mission

We’re looking for a hands-on Marketing Strategist who can architect and own the entire marketing function from the ground up—strategy, execution, hiring, and iteration. This is not a “wait-and-see” role. You’ll roll up your sleeves on day one to drive growth with minimal resources, and build the high-performing team you wish you had along the way.

At LocaXion, we help industrial leaders modernize operations through RTLS-powered Smart Factory solutions. Our offering is strong. Our client results are proven. Now we need someone who knows how to tell the story, generate inbound pull, and open enterprise doors at scale.

Your Skills

Strategic Ownership

• Build and own the full-funnel marketing strategy (SEO, content, email, events, partnerships, brand)
• Define the GTM plan across target verticals: manufacturing, logistics, industrial tech
• Identify and prioritize highest ROI channels across paid, organic, and community
• Create compelling positioning that bridges technical capability with business outcomes

Execution-First Mindset

• Execute core campaigns yourself: write content, launch email flows, optimize site messaging
• Build landing pages, write LinkedIn copy, tweak HubSpot flows—whatever it takes
• Run experiments, analyze results, and double down on what works
• Refuse to let “lack of resources” be an excuse. You’ll find a way, or make one

Team Assembly & Leadership

• Hire and lead a team of freelancers, contractors, and full-timers across growth, content, and design
• Set performance expectations, coach execution, and scale only when ROI is clear
• Create repeatable systems that remove guesswork from future growth
• Establish marketing ops foundation: reporting, attribution, tooling, and workflows

Performance Measurement

• Growth in marketing-sourced pipeline, lead velocity, and account engagement
• Clear ROI from campaigns and experiments across all stages of the funnel
• High-quality marketing team built with precision and lean resourcing
• Website and content channels evolve from passive to active lead generators

What You Bring

• 5–10 years in growth or strategic marketing roles, preferably at high-velocity startups
• Track record of building marketing from scratch and scaling in resource-constrained environments
• Fluent across digital channels: SEO, paid media, email, ABM, brand, conversion
• Skilled in building teams, workflows, and reporting infrastructure
• Strong written communication, executive presence, and bias for action
• Bonus: B2B experience in industrial tech, SaaS, or digital transformation

This is not a "manager" position in title only. It’s for a builder. A scrappy operator who can plan like a VP and execute like a doer. If you’re looking to make a name by scaling something real from zero to 150—this is your stage.