Head of Growth Marketing

Head of Organic Growth Marketing

Location: India (Remote/Hybrid)

Experience: 8+ years

Role

Build and lead our entire organic marketing function, driving consistent daily leads through content, SEO, social media, and growth initiatives.

You're a growth-obsessed marketer who has built organic acquisition engines before and understand that consistent leads come from well-executed strategy, not "hacks". You're excited about building a team and owning the entire organic growth function.

Bonus Points:

• Experience in industrial tech
• Previous experience at Series A/B startups
• Track record of 2x+ growth in organic channels
• Experience with B2B lead generation and sales funnel optimization

JobStrategy & Ownership

• Own the organic lead generation function - directly accountable for daily organic leads and revenue attribution
• Develop and execute comprehensive organic growth strategy across all channels (SEO, Content, Social, Community)
• Create data-driven growth frameworks and KPI systems to measure and optimize lead generation
• Conduct competitor analysis and identify untapped organic opportunities

Team Building & Leadership

• Build and lead a high-performing organic marketing team (Content creators, SEO specialists, Social media managers)
• Hire, train, and manage team members based on growth needs
• Create processes, workflows, and documentation for scalable operations
• Set team OKRs and manage performance against lead generation targets

Content & SEO Strategy

• Develop content strategy that drives search traffic and converts visitors to leads
• Oversee keyword research, content calendar, and editorial processes
• Implement technical SEO improvements and site optimization
• Create lead magnets, gated content, and conversion-focused landing pages

Social Media & Community Growth

• Manage organic social media strategy across LinkedIn, Twitter, Instagram, and relevant platforms
• Build thought leadership content and engagement strategies
• Develop community-driven growth initiatives
• Create viral content strategies that drive traffic and leads

Analytics & Optimization

• Track, analyze, and report on all organic channel performance
• Implement conversion tracking and attribution modeling
• Run A/B tests on content, landing pages, and lead capture mechanisms
• Provide weekly/monthly growth reports with actionable insights

Success Metrics (Primary KPIs)

• Daily organic leads generated (primary metric)
• Organic traffic growth (month-over-month)
• Lead conversion rates by channel
• Cost per organic lead acquired
• Revenue attribution from organic channels

ExpertiseStrategic Experience

• 5-8 years in growth marketing, digital marketing, or organic acquisition roles
• Proven track record of building organic lead generation systems that produced measurable results
• Experience scaling organic channels from 0-1 and 1-10
• Previous experience building and managing marketing teams

Technical Skills

• Expert-level SEO knowledge (technical, on-page, off-page)
• Content marketing strategy and execution
• Social media organic growth and community building
• Analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Marketing automation and lead nurturing systems
• Basic understanding of conversion optimization and landing page design

Leadership & Business Acumen

• Proven ability to hire, train, and manage marketing teams
• Strong analytical mindset with experience making data-driven decisions
• Excellent communication skills and cross-functional collaboration
• Startup/scale-up experience preferred
• Experience working with founders and reporting to C-level executives