Local Marketing Inc. is a digital marketing agency with over 25 years of experience in providing custom marketing and branding solutions. We specialize in creating effective digital marketing strategies for the automotive industry. Our goal is to help our dealers achieve their monthly marketing objectives and stand out in a competitive marketplace.

Senior Automotive Marketing Manager

Location: Remote | Full-Time

Reports To: Danielle McJunkins - Senior Director - Performance and Execution

About LMi:

Local Marketing Inc. (LMi) is a full service digital marketing agency specializing in automotive advertising. We help dealerships win in a competitive landscape through hyper-targeted, data-driven solutions — including our flagship cross-platform solution, Sniper Ads. From geofencing to Connected TV, our campaigns deliver results, not fluff.

We’re looking for a strategic, performance-driven Digital Marketing Director to lead our marketing execution, evolve our service offerings, and drive innovation across our digital product lines. If you're a hands-on marketing leader with deep experience in paid media, SEO, and data strategy — especially in automotive — we want to talk.

Key Responsibilities:

Strategy & Leadership

Own the overall marketing strategy for LMi’s automotive clients across paid search, paid social, programmatic, SEO, email, and CTV
Guide the evolution of Sniper Ads — ensuring channel integration, in-market data targeting, and creative relevance remain cutting edge
Collaborate cross-functionally with Sales, Client Success, and Product to align campaigns with client objectives and KPIs
Campaign Management & Optimization
Oversee the execution of all digital campaigns from strategy through reporting — including media planning, creative direction, tracking, and optimization
Ensure marketing tactics are fully aligned with dealer incentives, OEM co-op guidelines, and regional trends
Review campaign performance weekly to drive ROI improvements and reduce cost per lead

Team Development & Vendor Management

Manage a growing team of specialists and coordinate with key partners across all lines of our business
Train and mentor internal talent on best practices for SEM, SEO, analytics, attribution, and conversion tracking

Analytics & Innovation

Champion a data-first approach using tools like Google Analytics, Search Console, and platform dashboards (Meta, Google Ads, etc.)
Recommend and implement new tools, tactics, and technologies to give LMi a competitive edge

Qualifications:

5–8 years of experience in digital marketing, with at least 3 years in a leadership role
Proven success managing campaigns across paid search, display, CTV/OTT, social media, and SEO
Deep knowledge of Google Ads, Meta Ads, Google Analytics (GA4), and conversion tracking
Strong understanding of the automotive marketing ecosystem (Tier 3)
Experience with first-party data, geofencing, retargeting, and audience segmentation a major plus
Excellent project management and communication skills
Comfortable working in a fast-paced, performance-driven environment

What You’ll Love at LMi: