Director of Marketing

Position/Title: Director of Marketing

Reports to: COO

Start Date: Immediately

Location: Remote

The Director of Marketing will be responsible for marketing efforts for the property management division and overall LMS organization. Must have the ability to partner well with the COO, Director of Property Management, Regional Managers, Executive leadership team, company department head and support teams.

Responsibilities Include:

• Responsible for all planning and execution of marketing campaigns and initiatives: Company-wide branding

• Create and execute integrated e-marketing strategies designed to increase brand recognition, drive traffic, and improve prospect and resident satisfaction.

• Develop and execute effective strategies and marketing plans for lease-ups and stabilized communities

• Ability to compile and analyze performance data and metrics to make decisions and give recommendations regarding campaign direction.

• Implement outreach marketing strategies defined by marketing plans

• Manage all online content including the company website

• Effectively communicate with supervisors, property owners/asset managers, LMS Executive Team, and Operations Support & Accounting Teams

• Directs and manages external resources:

• SEO

• Pay Per Lead Campaigns

• Social Media

• Reputation Management

• Lead Tracking systems

• ILS Management

Experience, Skills & Requirements:

• A college degree is preferred but not required. A minimum of three years of marketing experience
• Must be able to communicate effectively with residents, staff, supervisors, vendors, etc
• Microsoft Word, Microsoft Outlook, Microsoft Excel, and Yardi Voyager knowledge preferred

About the Organization:

LMS is a vertically-integrated, multifamily real estate firm offering acquisition, development, construction, and property management.

We have more than 20 years experience navigating the Southeast market. We currently have more than $150 million in construction and development projects and more than $1.5 billion in assets managed.

Our mission is to Create Community and Create Value. We do this by leveraging innovation and integrity; providing investors with the most value out of the deal, a smooth and transparent working relationship, and meaningful impact on people and communities along the way.

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